On June 9, 2017, Panasonic Corporation, a TOP (*1) sponsor of the Olympic Games, signed a new partnership agreement with the International Olympic Committee ("IOC") for the "Young Change-Makers+ ("YCM+") Program."
The YCM+ Program is an initiative that engages and supports young leaders between the ages of 20 and 30 who have been previously active at one of the Youth Olympic Games editions and who volunteer their time and passion to leverage the power of sport for a better world. These young leaders, including former athletes, students, young sports professionals, and National Olympic Committee staff, take part in engagement activities including the themes of Health & Active Living, Inclusion, Sustainability, and Peace & Development. The YCM+ Program is one of the important activities listed in IOC's mid to long-term strategic roadmap, "Agenda 2020 (*2)" adopted by the 127th IOC Session (in Monaco, December 2014). Of the 13 TOP sponsors, Panasonic is the only partner to provide additional support to the YCM+ Program. With this new partnership, Panasonic will work even more closely with the IOC to spearhead programs that are beneficial to both parties in supporting the next generation of young leaders in sport and beyond.
On May 22, 2017, Panasonic organized the first joint event between the YCM+ Program and the KWN Program (*3) in Prague, Czech Republic. Lucie Tuzova, a Young Change Maker from the Czech Republic, organized a workshop that inspires young people to live their dream and which provided tips and advice from Youth Olympians, Olympians and a sport psychologist. The students participating in the KWN Program had the chance to film this event as well as the Czech women's youth ice hockey team, who won the silver medal at the Lillehammer 2016 Youth Olympic Games. Using Panasonic's technology, the KWN students shot high-speed slow motion footage, interviewed the young athletes, and created a moving, passionate video that communicates how sports can help make young people's dreams come true.
Panasonic has been an Official Worldwide Partner of the Olympic Games since Calgary 1988, and is also offering an Olympic and Paralympic-themed education program (*4) and the KWN program. Panasonic will remain committed to the education of the future generation through the YCM+ Program, which is currently being piloted in 16 countries around the world. To build a legacy for the youth, Panasonic, which has supported the Olympic Games as a TOP sponsor for over 25 years, will reinforce its efforts to provide education for future generations around the world, engages in implementing projects with a view of proactively supporting the IOC mission to build a better world through sport.
*1 TOP: Abbreviation for "The Olympic Partner", the highest tier sponsorship of the Olympic Games.
*2 Agenda 2020: Adopted by the 127th IOC Session (Monaco, December 2014). Details 40 recommendations, some of which address communication with the youth and engagement with communities.
*3 KWN (Kid Witness News): Panasonic Corporation's unique program that educates children through video production. Creating videos together and having experiences at the global contest help nurture children's creativity, support awareness for their community, the world, and it social issues, as well as foster teamwork, ultimately expanding their potential.
*4 Olympic, Paralympic-themed education program: Panasonic provides an Olympic, Paralympic-themed education program free-of-charge to junior high and high schools.
For more information, please contact:
Panasonic Corporation
Global Communications Department
Media Promotion Office
E-mail: presscontact@gg.jp.panasonic.com
25 Years at #1: Your best source of news about the Olympics iswww.aroundtherings.com, for subscribers only
Últimas Noticias
Utah’s Olympic venues an integral part of the equation as Salt Lake City seeks a Winter Games encore
Utah Olympic Legacy Foundation chief of sport development Luke Bodensteiner says there is a “real urgency to make this happen in 2030”. He discusses the mission of the non-profit organization, the legacy from the 2002 Winter Games and future ambitions.
IOC president tells Olympic Movement “we will again have safe and secure Olympic Games” in Beijing
Thomas Bach, in an open letter on Friday, also thanked stakeholders for their “unprecedented” efforts to make Tokyo 2020 a success despite the pandemic.
Boxing’s place in the Olympics remains in peril as IOC still unhappy with the state of AIBA’s reform efforts
The IOC says issues concerning governance, finance, and refereeing and judging must be sorted out to its satisfaction. AIBA says it’s confident that will happen and the federation will be reinstated.
IOC president details Olympic community efforts to get Afghans out of danger after Taliban return to power
Thomas Bach says the Afghanistan NOC remains under IOC recognition, noting that the current leadership was democratically elected in 2019. But he says the IOC will be monitoring what happens in the future. The story had been revealed on August 31 in an article by Miguel Hernandez in Around the Rings
North Korea suspended by IOC for failing to participate in Tokyo though its athletes could still take part in Beijing 2022
Playbooks for Beijing 2022 will ”most likely” be released in October, according to IOC President Thomas Bach.
