DHL, Tudor Sign on with World Rugby - Sponsor Spotlight:

Also: Coca-Cola exec says the company is managing Tokyo 2020 "roller coaster"; Nabisco supports Team USA 

Coca-Cola Managing Tokyo 2020 'Roller Coaster'

(ATR) The TOP sponsor is adapting its Olympic business model and activation strategies like never before.

P&G Unveils Tokyo 2020 Plans - Sponsor Spotlight

Also: IPC, Samsung search for Tokyo 2020 vloggers; Grocery chain Empire supports Canada's Olympians

Omega's Beijing 2022 Special Edition - Sponsor Spotlight

Also: Birmingham 2022 merchandise deal; World Rugby seeking global apparel supplier; Paris 2024's technology partner

Possible Life Sentence for Samsung Heir

(ATR) Jay Lee could face more prison time following fresh charges from the 2015 case that put him behind bars.

Coca-Cola Announces Layoffs -- Sponsor Spotlight

Also: Cyprus Olympic Committee athlete sponsorship program reaches it goal.

Sponsor Spotlight: Alibaba Initiatives for Tokyo 2020 and Paris 2024

Also: Ippon Gear partners with IJF to fight Covid-19; Nike and United World Wrestling join forces

Sponsor Spotlight: Two Companies to Outfit Swiss Olympic

Also: IOC, IPC, P&G sign long-term agreement; Yum China joins with Beijing 2022; World Table Tennis adds four partners

IOC, P&G Extend Worldwide Partnership

(ATR) The IOC, IPC and Procter & Gamble are together through Los Angeles 2028.

Sponsor Spotlight: Atos Extends IOC Deal; Beijing 2022 Signs Suppliers

Also: Hangzhou 2022 and World Table Tennis add partners

Team Intel Adds Athletes for Tokyo 2020 - Sponsor Spotlight

Also: FIH and European Handball sign merchandising deals; World Skate enhances data management

'Catastrophic' Floods Hit Dow Hometown

(ATR) TOP Sponsor Dow Inc. suspends operations as some 10,000 people in Midland, Michigan are evacuated. ​

Sponsor Spotlight: Panasonic Focusing on Youth

(ATR) Olympic TOP sponsor makes splash at the Consumer Electronics Show in Las Vegas.

NOlympics LA Demands City Council Not Bend the Rules for Airbnb In the Wake of New Airbnb x Olympics Global Partnership

Sponsor Spotlight: Airbnb Making Olympics Play

Also: Major brands announced as sponsors for Lausanne 2020; ITF unveils more Fed Cup partners

New IOC Sponsorship Raises Questions in China

(ATR) The deal with Coke and Mengniu may be difficult to implement.

Sponsor Spotlight: Chinese Dairy Giant Joins Coca-Cola's Olympic Sponsorship

(ATR) A deal worth a reported $3 billion extends Coca-Cola, and brings dairy to the TOP Program.

Chinese Dairy Giant Joins Coca-Cola's Olympic Sponsorship

(ATR) A deal worth a reported $3 billion extends Coca-Cola to 2032, and brings dairy to the TOP Program.

Visa Adds to Paralympics Portfolio - Sponsor Spotlight

Also: Badminton World Federation and Total celebrate five years together with a new agreement.

Dow and USA Luge Renew Partnership -- Sponsor Spotlight

(ATR) Also: British Olympic Association signs agreement to help grow grassroots sport in the UK.

Alibaba Celebrates Two Years as Worldwide Olympic Partner

Two TOP Sponsors Team Up to Track Olympians -- Sponsor Spotlight

(ATR) Alibaba and Intel launch an ambitious 3D athlete tracking technology for Tokyo 2020.

Busy Marketing Month for Beijing 2022 -- Sponsor Spotlight

(ATR) Also: TOP sponsor Dow pulling its weight for the environment.

Samsung Extends TOP Status -- Sponsor Spotlight

Also: Two more sponsors for Tokyo 2020; Liebherr and ITTF grow partnership, IAAF okays kit sponsor logos for Worlds

2 Minutes: Tokyo 2020; Youth Summit; Samsung Stays Connected; Olympic Summit in Lausanne

(ATR) Catch up on the week's news with this edition of "2 Minutes" with Around the Rings.

Toyota Joins Tokyo Olympic Torch Relay -- Sponsor Spotlight

Also: Two other Tokyo 2020 sponsors granted an additional business category.

Allianz Becomes 14th TOP Sponsor for IOC

(ATR) German insurer Allianz agrees deal to join top-tier partnership program from 2021 to 2028.

IOC and Visa Extend Partnership Through to 2032

Alibaba Uses PyeongChang as Learning Experience -- Sponsor Spotlight

Also: ITU signs AICS as global development partner.

Intel Brings Esports to PyeongChang -- Sponsor Spotlight

Also: Bridgestone launches U.S. campaign ahead of PyeongChang; USOC, Polo Ralph Lauren unveil Team USA uniforms

Toyota Launches "Start Your Impossible" Global Corporate Initiative

As a Mobility Company, Toyota is Committed to "Freedom of Mobility for All"

Dow Named Official Carbon Partner of IOC -- Sponsor Spotlight

(ATR) Also: Sportissimo partners with IPC Athletics; San Francisco Travel signs on with Rugby World Cup Sevens 2018

Lexie Kelly and Doug Woodring Announced as Celebrity Guest Swimmers for 2017 Samsung Bosphorus Cross-Continental Swimming Race

Celebrity guest swimmers to join record-breaking 2200 swimmers across the Bosphorus strait in “World’s Best Open Water Swimming Event”. 

U.S. Olympic Committee Announces Best of June Honors for Team USA Awards Presented by Dow

Para track and field athlete Breanna Clark and weightlifter CJ Cumming qualify for 2017 Best of the Year honors. 

Los Angeles to Host Team USA Awards Presented by Dow, Best of the Year

Star-studded live show to record Nov. 29 at UCLA; Show to air Dec. 24 on NBC.

Bridgestone Backs Five U.S. Hopefuls on the Road to PyeongChang 2018

World’s largest tire and rubber company targets performance, perseverance in Team Bridgestone USA athletes.

Intel's Olympic Secrets To Be Revealed

(ATR) Will virtual reality become the wave of the future for the Olympics? We may find out today, ATR's Ed Hula reports.

Panasonic Sponsors the IOC's "Young Change-Makers+ Program"

Olympic TOP sponsor Panasonic signed a new partnership agreement with the IOC for the "Young Change-Makers+ Program."

Omega to Mark 100 Years with IOC

(ATR) Omega's relationship with the IOC dates back to 1932 during the Los Angeles Games. 

TOC Celebrate Athletes' Mothers in New Sponsorship Program with P&G

The TOC announced an exciting new sponsorship program with existing partner P&G to celebrate the multi-national company’s 30th anniversary in Turkey.