TOP Sponsors Hit Hard by Pandemic

(ATR) The companies at the highest level of Olympic sponsorship are almost all taking significant losses. 

Tokyo 2020 Adds Domestic Deals -- Sponsor Spotlight

Also: Coca-Cola supporting Olympic boxing qualifier in Jordan; FIVB, WSC Sports grow partnership

Sponsor Spotlight: Panasonic Focusing on Youth

(ATR) Olympic TOP sponsor makes splash at the Consumer Electronics Show in Las Vegas.

Tokyo to Extend Train Service for Olympics

(ATR) Olympic spectators can count on limited train service until two o'clock in the morning in some areas of Tokyo.

Partners Activate IPC Strategy in PyeongChang -- Sponsor Spotlight

(ATR) Sponsors old and new begin activation for the PyeongChang 2018 Winter Paralympic Games.

Panasonic Named Lead Strategic Technology Solutions Partner for Upcoming U.S. Olympic Museum, and Smart City Partner for Colorado Springs "Olympic City USA"

Panasonic Sponsors the IOC's "Young Change-Makers+ Program"

Olympic TOP sponsor Panasonic signed a new partnership agreement with the IOC for the "Young Change-Makers+ Program."

Alibaba to Create Olympic Cloud

(ATR) Alibaba Group joins the worldwide Olympic sponsorship program through 2028.

Panasonic Begins Tokyo Video Campaign -- Sponsor Spotlight

(ATR) Ford Sponsors Ontario’s 1st Curling Event; NOC*NSF Suffer Huge Sponsorship Loss; Final Straw for Galaxy Note

Rio stars honoured at the Team GB Ball

ATOS Shifts Attention from Rio to PyeongChang -- Sponsor Spotlight

(ATR) Also: Samsung replaces half of Galaxy S7 recalls; Panasonic develops new HD camera; Tencent partners with FIBA.

Lochte Gains New Sponsor -- Sponsor Spotlight

(ATR) Also: Panasonic joins Tokyo 2020 Paralympics; Aggreko to provide power to 2018 Commonwealth Games.

TOP Sponsors Ramp Up Olympic Ads -- Media Watch

(ATR) The Olympic Games reach billions of people through their international marketing platforms every year. 

Boxing Brings On Partner to Grow Sport -- Sponsor Spotlight

(ATR) Also: Adidas reconsiders IAAF sponsorship; Tokyo 2020 brings on Panasonic chief; Visa adds exec.

Panasonic Chief Joins Tokyo 2020 Organising Committee

(ATR) The head of Panasonic Corporation is one of two new vice presidents to join Tokyo Olympic organisers.

Maracana Suffers Olympic Cutbacks - Rio Roundup

(ATR) Also: Panasonic sponsors Olympic ceremonies; paperless visas approved for four countries.

Panasonic Becomes Official Ceremony Partner for the First Time

Panasonic Signs Partnership to Deliver Visual Solutions for the Rio 2016 Olympic and Paralympic Ceremonies

Tokyo 2020 Sponsorship Haul: "Unheard Of"

(ATR) The former IOC director of marketing tells ATR that the sponsorship drive for Tokyo 2020 is “unheard of.”

Think Big Like Toyota -- ATRadio

(ATR) Rob Prazmark, an original co-developer of the TOP Program, weighs in on Toyota's Olympic sponsorship deal.

TOP Sponsor Collaboration; Coke Downsizing -- Sponsor Spotlight

(ATR) Atos, Panasonic to develop joint technology for 2020 Olympics ... Over 1,000 jobs being cut at Coca-Cola.

TOP Sponsors Collaborating for New Tokyo Technology

(ATR) Atos and Panasonic will team up to “create a new chapter” for technology at the Tokyo 2020 Olympics.

Atos and Panasonic Agree to Jointly Develop AV and IT Solutions

Atos K.K. (Atos) and Panasonic Corporation (Panasonic) today announced that they will jointly develop technology-based solutions for the Tokyo 2020 Olympic and Paralympic Games.

Sponsor Spotlight -- Olympic Marketing Meetings in Manhattan

(ATR) Also: McDonald's creates question & answer website ... IPC adds fifth Worldwide Partner.

Panasonic Expands Paralympic Sponsorship

(ATR) Panasonic is now the fifth Worldwide Partner of the International Paralympic Committee.

Panasonic signs Official Worldwide Paralympic Partnership agreement

Panasonic Corporation today (15 October) announced it has signed an Official Worldwide Paralympic Partnership agreement with the International Paralympic Committee (IPC) for six years and two months from 2014 through to the Tokyo 2020 Paralympic Games. 

P&G Scales Back; Adidas Signs Football Deals -- Sponsor Spotlight

(ATR) Also: Panasonic stands to profit from Tokyo 2020 ... Michael Phelps to launch new brand with Aqua Sphere

Panasonic Could See Billions in Revenue from Tokyo Olympics

(ATR) TOP Sponsor Panasonic says as much as $10 billion in revenue could be generated from the 2020 Olympics. 

McDonald's Restructuring; Panasonic Broadcasting Technology -- Sponsor Spotlight

(ATR) Also: Lloyds Bank and Bank of Scotland win advertising award for London 2012 program.

Sponsor Spotlight -- Panasonic Extension; Sharapova at Samsung Event

(ATR) Also: AT&T, a USOC sponsor, speaks out on behalf of LGBT rights.

Panasonic Extends TOP Sponsorship Until 2024

(ATR) Panasonic will be an IOC TOP sponsor for another eight years, signing a deal with the IOC through 2024.