(ATR) The tilt of the earth inspires the new logo for the the Global Association of International Sports Federations.
The association represents 100 plus international sports federations and organizations. Based in Lausanne, GAISF was formerly known as SportAccord from 2006. Now it returns to the acronym it used for 20 years before that change.
The switch in names from SportAccord was approved earlier this year but the group still retains an ownership in the Sport Accord convention, it’s name unchanged.
The new logo was commissioned after GIASF general assembly ratified the name change. Barcelona graphic designer José Miguel Tortajada Aguilar was selected for the emblem redesign.
"GAISF is a truly global organisation which represents bodies with members on every continent. It is also an organisation which is entirely focused on its role and mission in international sport," he says.
"The logo reflectsthat globality and sense of purpose. It is built around the simplicity of the GAISF acronym but rendered in colours which reflect the wide world of sport," says Aguilar.
He notes a tribute to the global scope of the federation with his depiction of the letter G in the logo at a 17° tilt, the same as planet Earth.
"In a world of instant communication there’s more truth than ever in the saying that ‘you never get a second chance to make a first impression and I think this really hits the mark," says GAISF President Patrick Baumann in a statement.
"The new brand identity represents the beginning of a new era for GAISF but it is important to remember that the changes in our organization go beyond the visual to the very heart of our mission.
"I believe GAISF today has a clear sense of purpose and is structured, organized and resourced in a way that makes it even more effective as a service provider to members at a time of great change in the world of sport and beyond," Baumann says.
Reported by Ed Hula.
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