LA 2024 Demonstrates Range with Latest Promotion

(ATR) Twenty events, announcements and activations in 20 days are helping the Los Angeles Olympic bid gain momentum as its campaign against Paris for the 2024 Olympics enters the home stretch.

The 20 events promotion began on June 20 and is called "Follow the Sun to Olympic Agenda 2020". The goal of the promotional campaign is to demonstrate how the LA 2024 bid aligns with the ideals of Olympic Agenda 2020 and the ways in which it can help strengthen sport in society.

A pop-up badminton demonstration at the Griffith Park Observatory connected Olympic athletes with iconic scenery from Los Angeles and Hollywood to begin the campaign.

"Throughout our bid, events like this have shown what an oasis of Olympic optimism we have here in Southern California," LA 2024 chairman Casey Wasserman said in a statement. "With minimal costs, we have been able to engage this community in a celebration of sport and the Olympic Movement.

"An LA Games in 2024 will harness the best of Californian culture, entertainment and optimistic spirit and help the IOC to engage young people and communities worldwide."

Other events and announcements included in the initiative are: adaptive sport festival at UCLA called the Angel City Games, Olympic Day on iconic Santa Monica beach, endorsements from major sports leagues in the U.S. including the MLB, MLS, NBA, NFL and WNBA, launch of a sustainability contest and engagement of LA sports legends such as Kobe Bryant.

Each of the activities represents a different ideal of Agenda 2020 which emphasizes youth participation, technological innovation, sustainability and an athlete-centered approach.

The campaign ends one day prior to the Extraordinary International Olympic Committee Session July 11-12 in Lausanne, Switzerland. This Extraordinary Session will determine whether the IOC will move forward with its Executive Board proposal to award both the Summer 2024 and Summer 2028 Olympics at the ordinary IOC Session in Lima, Peru in September.

A spokesperson for LA 2024 tells Around the Rings that the 20 activities in 20 days initiative will be a major focus of the bid’s presentation to IOC members at the Extraordinary Session on July 11. While the IOC is expected to move forward with its dual award proposal to divide the 2024 and 2028 Games between LA and Paris, both cities undoubtedly would prefer to host the first edition.

LA 2024 will rely on its range of promotions in the home stretch while Paris 2024 tells ATR it will emphasize its two-day Olympic Day festivities that more than 1 million Parisians participated in during its presentation to the IOC in Lausanne.

The Paris 2024 bid could benefit from the presence of new French President Emmanuel Macron at each of the remaining IOC Sessions. It is unclear whether U.S. President Donald Trump will attend either Session but it is known that he will meet with Macron in France for Bastille Day on July 14.

Talks about the dual Olympic award for 2024 and 2028 could be had between the two Heads of State – and possibly foster a deal.

The 2024 Summer Olympics host city campaign draws to an official close on Sep. 13 in Lima.

Written by Kevin Nutley

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