(Update with the confirmation of the Cannes Film Festival) Paris, 15 Mar Tik Tok announced on Tuesday that it will be an “official partner” of the 75th edition of the Cannes Film Festival, an agreement that links the microvideo social network with the most famous film festival in the world. Tik Tok will work “promoting the talent and creativity of the works presented during this iconic cultural event to its community of more than 1 billion users worldwide,” the Chinese company said in a statement. He added that his collaboration “will bring greater visibility to this great cultural event, the works that are presented and the talent presented at it, to more than one billion users around the world.” The Cannes Film Festival, whose 75th edition will take place from 18 to 26 May, confirmed the announcement of Tik Tok and added that the social network has created a prize within a short film competition within the framework of the competition, although it will not be part of the official awards. CHIEF rcf/cdp
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