New York, NY – March 6, 2014 – Like no other event to date, the Olympic Games have been, and continue to be, a critical driver of "TV Everywhere," helping to propel awareness and usage. During the 2014 Olympic Winter Games from Sochi, Russia (Feb 6-23), NBCOlympics.com and the NBC Sports Live Extra app featured, for the first time, live streaming coverage of all Winter Games competition plus the closing ceremony, event rewinds and extensive video highlights.
"TV Everywhere" played an important role during the Sochi Olympics, with verification rates significantly higher than previous Olympic Games. During the 18 days of the Sochi Olympics, NBCOlympics.com, the mobile site and the apps delivered unprecedented traffic, consumption and engagement. The vast majority of live streaming was only available to verified cable, satellite or telco customers.
-In an unprecedented effort, 225 multichannel distributors offered verification for their customers.
-4.8M devices were successfully verified with a 54% success rate, a 50% improvement from a 36% success rate during the 2012 London Games.
-NBCOlympics.com and the NBC Sports Live Extra app saw 24.6M video viewers (160% higher than the 2010 Vancouver Winter Games and 8% higher than the 2012 London Summer Games.)
-The February 21 verified live stream of the Olympic men’s ice hockey semifinal between the United States and Canada generated more than 2.1 million unique users (2.12 million) – believed to be the largest "TV Everywhere" verified streaming audience in U.S. history, and ranking #1 in unique users for any NBC Sports Digital stream, topping NBC’s non-authenticated Super Bowl XLVI in February 2012.
"We are thrilled with the ‘TV Everywhere’ results we’ve seen from the Sochi Olympic Games. The usage shows the value of the Olympics content to our viewers and distributors," said Ron Lamprecht, Executive Vice President, NBCUniversal Digital Distribution. "Coming off the launch of ‘TV Everywhere’ for our valued cable networks over the past 12 months, we will apply what we’ve learned from the Olympics to the rest of NBCUniversal’s portfolio."
"The critical relationship between NBC Olympics and our distribution partners in insuring that the complete Games are made as accessible as technology will allow has significantly contributed to the growth of ‘TV Everywhere,’" said Gary Zenkel, President, NBC Olympics. "It has provided cable, satellite and telco customers with the ability to watch the Games where and when they want via multiple devices."
For more information, please visit NBCOlympics.com.
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