IOC Partners with Infront for Media Rights in Africa -- Sponsor Spotlight

(ATR) The International Olympic Committee has signed a six-year deal with Infront, a sports marketing company headquartered in Switzerland. The exclusive deal grants media rights to Sub-Saharan Africa for all Olympic properties until 2024.

The agreement runs from 2019 to 2024 and will include Tokyo 2020, the Winter Youth Olympic Games Lausanne 2020, Beijing 2022, Summer Youth Olympic Games Dakar 2022 and Paris 2024.

The deal will cover 46 countries comprising exclusive free-to-air television and radio right as well as digital.

Infront will provide a custom program with over 200 hours of broadcast content. In terms of daily content, it will produce six to 15 hours in three languages.

"Following our partnership for Rio and Sochi, we are pleased to be working again with Infront to bring the best Olympic Games coverage to Sub-Saharan Africa,"Timo Lumme, Managing Director of IOC Television and Marketing Services, said in a statement.

"In 2022, the Youth Olympic Games will be hosted for the first time in Africa, in Dakar, Senegal. With a young population, this is an important time for the development of the future of sport in Africa."

As part of the deal,Infront will also work closely with the IOC to produce an African television feed focusing on the continent's best athletes.

FISU and Asia-Pacific Broadcasting Union Sign Distribution Deal

The International University Sports Federation signed a three-year agreement with the Asia-Pacific Broadcasting Union to ensure FISU sporting events are available to ABU members’ across the Asia-Pacific region.

This agreement first had been reached in January. In March, the Krasnoyarsk 2019 Winter Universiade was broadcast by ABU. However, the final signing occurred during the 64th ABU Sports Group Conference last week.

The ABU reaches over 3 billion audiences across Asia and the Pacific.

FISU’s agreement with the ABU includes the Napoli 2019 Summer Universiade, all editions of the University World Cups of 3x3 Basketball and Football until 2021, and future Summer and Winter Universiades Chengdu 2021 and Lucerne 2021.

Team GB Gains Support of Purplebricks

The British Olympic Association joins forces with the UK’s biggest real estate agent Purplebricks through the end of 2020.

Under the partnership Purplebricks will be showing support for Team GB by turning its usual ‘sold’ boards to special ‘gold’ versions, featuring the Team GB logo.

Team GB is hoping to take more than the 366 athletes they took to Rio 2016 to the Tokyo Games next year, and Purplebricks will be mobilizing the support of their own team of more than 600 local estate agents in a series of campaigns and initiatives under the banner of ‘TeamPB’.

"Just over a year away from Tokyo 2020 we are delighted that Purplebricks has recognised the power of Team GB and Olympic athletes to bring our communities together," saidTim Ellerton, Commercial Director for the British Olympic Association in a statement.

"Their visibility across the streets of the UK gives us a great presence as we build up to the Olympic Games and their innovation and customer focus makes them a perfect partner for Team GB."

Written by Greer Wilson andGerard Farek

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