USOC Renews Partnership with 24 Hour Fitness -- Sponsor Spotlight

(ATR) Also: World Archery teams up with Hoyt and Easton; FINA inks deal with BMX; BWF signs equipment deal.

(ATR) The longtime fitness industry partner of the United States Olympic Committee, 24 Hour Fitness, is on board for another three years.

The health and wellness company will support the USOC and Team USA athletes through the Tokyo 2020 Olympics, extending its partnership established in 2004.

As part of the partnership, 24 Hour Fitness trainers will have access to a USOC Certification Program tailored specifically to the company.

"We are honored to renew our partnership with the USOC," said 24 Hour Fitness chief executive officer Mark Smith. "The Olympic and Paralympic movements are about inspirational, life-changing moments that rise from years of arduous training. It’s a powerful message about goal setting, overcoming challenges and the mindset to achieve the impossible."

The USOC says its aim with the partnership is to develop youth athletes and those who aspire to be future Olympians and Paralympians.

"We look forward to combining the expansive fitness knowledge and nationwide network of 24 Hour Fitness clubs with the sports performance expertise of the USOC in effort to provide more programs and training resources for future Olympic and Paralympic hopefuls," said USOC senior vice president of marketing, commerce and events Peter Zeytoonjian.

Throughout the history of its partnership, more than 100,000 athletes have utilized equipment provided by 24 Hour Fitness at U.S. Olympic Training Centers. 24 Hour Fitness has also helped design and supply the High Performance Training Centers that Team USA athletes used at the Olympics in Rio, London and Beijing.

World Archery Targets Bow and Arrow Manufacturer

World Archery is setting its sight on improved performances at the Tokyo 2020 Olympics.

The International Federation penned a five-year deal with bow and arrow manufacturers Hoyt and Easton while at The Vegas Shoot 2017.

The partnership was signed by World Archery secretary general Tom Dielen, Easton Archery president Mark Pezzoni and Hoyt Archery president Randy Walk.

Both Hoyt and Easton have been longtime supporters of World Archery’s events, promotions and development projects since their first partnership in 2008. The new deal extends this relationship through the Tokyo 2020 Olympics to 2021.

"Hoyt and Easton are some of the most recognizable brands in the archery world," said Dielen. "The companies’ contribution to the growth and success of the sport at the elite and grassroots level has been monumental.

"We’re proud and excited to continue working with both Hoyt and Easton towards World Archery’s vision of a world in which everyone has access to archery."

Beijing Gains Presenting Sponsor for FINA World Series

The organizing committee for the FINA/NVC Diving World Series - Beijing will be riding in style thanks to their latest partnership agreement withBMW Brilliance Automobile Ltd.

Acting as the official presenting sponsor, the car manufacturer will provide each member of the committee with a vehicle during the event.

The partnership was announced ahead of the first leg of the Series held Mar. 3-5. The deal will apply for the 2017 and 2018 editions of the event in Beijing.

"We are very grateful for BMW commitment to the sport of diving in China.Chinese divers represent excellence in this discipline, just as BMW symbolizes excellence in the car industry" FINA Executive Director Cornel Marculescu said in a statement.

"We are extremely happy to have landed this groundbreaking deal which undeniable add more value to this top-notch annual event."

The 2017 edition of the Series will continue in Guangzhou, China from Mar. 9-11, Kazan, Russia Mar. 31- Apr. 2 and Windsor, Canada Apr. 21-23.

BWF Signs Equipment Deal

All "major" Badminton World Federation tournaments will feature Yonex equipment.

The federation and Yonex signed a "major events" sponsorship agreement according to a release. The agreement begins this may and will cover the next five years of BWF tournaments.

Yonex equipment has been used in every Olympic basketball tournament from 1992 to 2016.

"We know that key elements of our flagship tournaments will be in safe hands with Yonex," Poul-Erik Høyer, BWF president said in a statement.

"Its standards and reputation as the leading badminton brand are globally respected – and perhaps even envied. It is a brand that inspires confidence in those who use it and in those with whom it partners."

Written by Kevin Nutley,Aaron BauerandCourtney Colquitt

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