EHF Champions League generates audience of 530 million in 2020/21

LifeWorks renewed as the Official Mental Health partner of Team Canada through Los Angeles 2028

Mitsubishi to Drive Santiago 2023 Forward as Official Vehicle of the Pan American Games

Street League Skateboarding 2021 Championship Tour Kicks Off Today

International Swimming League and CBS Sports to Launch Live Coverage of the ISL Season 3 and Continue Partnership into 2022

2021 Inline Hockey World Championships - Joker Floors will be the official rink supplier

Social Media Company VK to Serve as National Supporter of FIFA Beach Soccer World Cup Russia 2021™

Hula’s Talks: Sports marketing expert Rob Prazmark believes Olympic sponsors, despite challenges, “will have some great stories”

Prazmark believes the IOC’s multinational sponsors can recoup their losses over the course of future Games, but is less optimistic about the prospects of Japan-based companies.

PODCAST: Tokyo Report - Unprecedented Challenges for Olympic Sponsors

Sports marketing expert Rob Prazmark says Olympic sponsors will manage to profit from their support of the Games, despite the myriad of problems in Tokyo.

Houston to showcase world-class hosting credentials at Concacaf Gold Cup

Concacaf and Qatar Airways Agree to Multi-Year Partnership - Sponsor Spotlight

Also: FIBA, World Triathlon and the Australian Olympic Committee also ink deals.

The Consequences of No Spectators in Tokyo on the Olympic Movement

(ATR) The ramifications of empty venues will be painful. To Tokyo 2020, Japan, the IOC, sponsors, broadcasters. and Beijing 2022.

Salesforce Partners with Team USA, LA 2028 and NBCUniversal - Sponsor Spotlight

Also: Incorporatewear supplies Birmingham 2022 uniforms; GoDaddy teams up with Australia for Tokyo

Paris 2024 Sponsorships on Target - Sponsor Spotlight

Also: Tissot a gold partner for Lucerne 2021; Important partnership for Mediterranean Games

CRUMPLER AND AOC LAUNCH OLYMPIC LUGGAGE MARKING 50 DAYS TO GO TO TOKYO

AIBA Invites Applications For Development Projects, Shows Support For UNESCO and UNHCR Objectives

U.S. Skiers Have Something to Smile About - Sponsor Spotlight

Also: KT Tape and USA Diving ink partnership; Skateboard GB teams up with Habito on two fronts.

Top Story Replay: Rape Allegations Stun Greek Sport

(ATR) Criminal charges, culture changes could result from accusation leveled by Olympic sailing gold medalist.

Belarus Stripped of Ice Hockey World Cup

(ATR) Ice hockey federation makes "unavoidable" decision “due to safety and security issues" in Belarus.

Rape Allegations Stun Greek Sport

(ATR) Criminal charges, culture changes could result from accusation leveled by Olympic sailing gold medalist.

Sponsors Threaten to Withdraw from World Cup in Belarus

(ATR) Skoda, Nivea Men and Liqui Moly want Belarus stripped of co-hosting 2021 ice hockey world championship.

ATR Top 10 in '20, Part 2

(ATR) Looking back on the top 10 stories from 2020 ... Part 2, numbers one through five. 

Basic Agreement Reached with All 68 Tokyo 2020 Domestic Partners regarding Contract Extension

Coca-Cola Teams With World Table Tennis -- Sponsor Spotlight

Also: World Triathlon and Infront sign long-term extension

Sponsor Spotlight: World Athletics Appoints First Official Research Supplier

Also: World Sailing, Mount Gay join forces for eSailing; FIBA renews with Schelde Sports

Execution of Navid Afkari: Athleten Deutschland (Athletes Germany) Calls for Far-reaching Consequences

Sponsor Spotlight: Alibaba Initiatives for Tokyo 2020 and Paris 2024

Also: Ippon Gear partners with IJF to fight Covid-19; Nike and United World Wrestling join forces

Sponsor Spotlight: Two Companies to Outfit Swiss Olympic

Also: IOC, IPC, P&G sign long-term agreement; Yum China joins with Beijing 2022; World Table Tennis adds four partners

IOC, P&G Extend Worldwide Partnership

(ATR) The IOC, IPC and Procter & Gamble are together through Los Angeles 2028.

Airbnb, IOC and IPC Announce Summer Festival of Online Experiences