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The 2022 Winter Olympics will test patience of athletes. sponsors, officials and media.
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Hula’s Talks: Sports marketing expert Rob Prazmark believes Olympic sponsors, despite challenges, “will have some great stories”
Prazmark believes the IOC’s multinational sponsors can recoup their losses over the course of future Games, but is less optimistic about the prospects of Japan-based companies.
PODCAST: Tokyo Report - Unprecedented Challenges for Olympic Sponsors
Sports marketing expert Rob Prazmark says Olympic sponsors will manage to profit from their support of the Games, despite the myriad of problems in Tokyo.
