The tyre manufacturerwill bean Official Partner atone of the most importantsporting events of the year.
Willich -TheBerlin 2018European Athletics Championships will take place inthe German capital from7-12August.
Afterbeing part ofthe IAAF World ChampionshipsLondon 2017 and the IAAF Indoor World ChampionshipsBirmingham 2018 as National Partner, Toyo Tireshas now consolidated and extended its association with athletics as anOfficial Partnerof theBerlin 2018EuropeanAthleticsChampionships.
Around 1500athletesin action in Berlinwill certainly take to heartthe Toyo Tires’message‘Driven toPerform’.
Six days of sporting performance
Thecompetitors inBerlin, from the length and breadth of Europe, are among the superstars of continental sport and comprise many reigning Olympic and world champions. The venue for this sporting festival is the city’s historic Olympic stadium, which also staged a memorable IAAF World Championships in 2009.
Berlin in anticipation
The competitions of theEuropean Athletics Championshipsare notonly limitedto the Berlin Olympic Stadium, the city centre’s European Mile will also be a hub of activity.
Close to the action,thousands ofspectatorswillcheer on athletesin the marathon and race walks. The Breitscheidplatz not onlyservesas the start and finish line for theroad events, but also as a meeting point for all sports enthusiasts and the venue for a cultural festival.
Live musicand other entertainmentwillbe on offer there as well being a showcase for partners of the Championships. The Japanese tyre manufacturer Toyo Tires willgive visitors the chance towin greatonce-in-a-lifetimeprizes linked to theChampionships.
Competitive athletes havingthe best company
The sponsoring partnership at theBerlin 2018EuropeanAthleticsChampionshipis an excellent platform for the Japanese tyre manufacturer Toyo Tires to draw the attention ofviewers, both those in person in Berlinanda potential audience of one billion viewers sitting front of their TV screens.
European Athletics President Svein Arne Hansen said, "We are very pleased to welcome Toyo Tires as our latest Official Partner for the 2018 European Athletics Championships. We thank them for their support of our flagship event that will be hosted in the world-class sporting and cultural city of Berlin.We have a fantastic event in our European Athletics Championships and being part of the first multisport European Championships will boost the exposure of our sport and our athletes even further, bringing all the excitement they create to new and larger main-eventer audiences across the continent, andwe believe Toyo will benefit greatly from partnering with Berlin for this must-watch, must-attend event."
Toyo Tires feels that it is in good hands in this sporting environment, where fair competition, fair play and top performance areof primaryimportance.
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