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PODCAST: Tokyo Report - Unprecedented Challenges for Olympic Sponsors

Sports marketing expert Rob Prazmark says Olympic sponsors will manage to profit from their support of the Games, despite the myriad of problems in Tokyo.

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Recent Articles

The French Alps and Salt Lake City-Utah, chosen to host the 2030 and 2034 Winter Games

The two nominations went to the stage of “specific dialogues” and the official announcement will be made next year at the 142nd Session of the IOC. In addition, Switzerland will have the priority to host the 2038 Games.

Paris 2024: while 400,000 new tickets go on sale, some details of the security plan for the Games are revealed

With tickets available for high-demand sports, the Organizing Committee announced that it will be the last great opportunity for sports fans to secure a place at the big event next European summer. In parallel, the municipality of Paris released some details related to security during the Olympic Games.

The pre-Olympic basketball games were drawn: 24 teams looking for four places in Paris

Piraeus (Greece), Riga (Latvia), San Juan (Puerto Rico) and Valencia (Spain) will host, from July 2 to 7 next year, the tournaments that will define the last four qualifiers for the Olympic Games.

Olympic women and the quest for equality

The annual recognition of the careers of several coaches served to affirm the idea of gender equality in Olympism.

From Dupont to Antetokounmpo: the list of figures focusing on Paris 2024 is growing

The French scrum medium will mutate, like Michael Hooper, to rugby 7 with a view to the Games. The double MVP of the NBA is scored for the Olympic qualification. Mbappé moderates his enthusiasm, in a clear contrast to Djokovic.