PODCAST: Tokyo Report - Unprecedented Challenges for Olympic Sponsors

Sports marketing expert Rob Prazmark says Olympic sponsors will manage to profit from their support of the Games, despite the myriad of problems in Tokyo.

Tokyo 2020 Welcomes Recruit Holdings Co., Ltd. as a Tokyo 2020 Official Partner

A Tokyo 2020 Official Partner is the second domestic tier of the Tokyo 2020 Sponsorship Programme.

Bridgestone: Senior Management Changes

Bridgestone Corporation today announced the following changes in its Corporate Officers.

Panasonic Could See Billions in Revenue from Tokyo Olympics

(ATR) TOP Sponsor Panasonic says as much as $10 billion in revenue could be generated from the 2020 Olympics. 

Finally -- First Sponsors for PyeongChang 2018

(ATR) IOC President to help sign sponsorships for 2018 Winter Olympics. 

Two More Sponsors Speak Out Against Discrimination

(ATR) Facing more public outcry against Russia’s anti-propaganda law, McDonald's and Procter & Gamble spoke out against discrimination in statements to Around the Rings.


Acer "Concentrates" on London, Deflects Renewal Talk

(ATR) IOC TOP sponsor Acer tells Around the Rings no decision has been made on whether to renew its Olympic sponsorship. 

Sponsor Spotlight - TOP Sponsor CEO Pay; IOC, Visa Talk 25 Years

(ATR) Salary info reveals increases, cuts among TOP sponsor CEOs ... IOC, Visa talk 25 years ... Facebook, GE launch app ... Cadbury plans hospitality house ... More inside this Sponsor Spotlight ...

Super Bowl Ads; Japan National Stadium Upgrade; Contador Banned

(ATR) Olympic sponsors showcase products with Super Bowl spots ... Tokyo showpiece to receive $1 billion upgrade ... Spanish cyclist slapped with two-year doping suspension ... 

Sponsor Spotlight - Samsung, Apple Update; New Partners for NOCs of China, U.S.

(ATR) Samsung scores intellectual property win in Australia ... Sochi 2014 signs network equipment supplier ... Dow Chemical controversy continues ... NOCs of China, U.S. land performance training, education providers.

Sponsor Spotlight: S&P Lowers Panasonic Rating; Toronto 2015 Signs Lead Partner

(ATR) Panasonic restructures after big losses ... CIBC sponsors Toronto 2015 ... Samsung is world's top producer of smartphones

Citi Joins USOC; 2014 Print Media Sponsor; Record Profits for Sochi Partner

(ATR) USOC communications chief tells Around the Rings the USOC's new sponsorship deal is due to improved relations with NBC... Sochi signs printed media sponsor... Volkswagen earns record profits.

Sponsor Spotlight -- New Agency for Olympic Marketing; P&G Olympic Marketing Chief

(ATR) A group of Olympic marketing experts launch a new agency that trades on their years of experience, the company's founder tells Around the Rings... Procter& Gamble names Olympic marketing leader.

Sponsor Spotlight -- Atos Origin Tests Vancouver IT; Sponsorship Opportunities for USOC

(ATR) Atos Origin has completed testing on the IT system for the 2010 Vancouver Games... USOC chief Stephanie Streeter said sponsorship categories are still open

BREAKING NEWS: Sochi 2014 Unveils Aeroflot as Fifth Major Sponsor

(ATR) Sochi 2014 Olympics organizers unveil Aeroflot, Russia's leading airline, as the fifth tier one sponsor of the Games in a deal worth more than $100m. Partnerships with apparel and automotive companies worth about $200 million in total are expected in the coming weeks.

New Sponsor and Partner for Singapore; brandRapport joins Panasonic UK

(ATR) Singapore 2010 picks up new sponsor and partner... Panasonic partners with brandRapport for UK marketing strategy.

Sponsor Spotlight -- New Telecom Partner for 2012; Online Accreditation for 2010

(ATR) London loses one partner but replaces it with another... accreditations start to go green... flying advertisements for 2010.

Sponsor Spotlight -- Visa Looks to Canada; Heathrow Possible London Partner

(ATR) A Visa report shows an increase in international visitors' Visa card spending in Canada...British Airport Authority is compiling $14.8 million bid for 2012 sponsor deal

Sponsor Spotlight -- GE Plans Smart Meters; AVP Renews Contract

(ATR) GE plans to provide smart meters for London 2012... AVP renews Bud Light's contract as Official Malt Beverage sponsor

Sponsor Spotlight - Bank of America Defends Sponsorships; Visit London Chooses Edelman

(ATR) CEO says sports marketing helps increase sales for companies... PR agency will promote city as 2012 Olympic host

Sponsor Spotlight -- Visa Changes Slogan; IT Contract for 2012; GE in the Schools

Visa changes its slogan... a London borough signs multi-million IT contract... GE partners with London schools... Powerade wins

Sponsor Spotlight -- Visa, Coke, Hospitality; GE Shares Dive, Dividend Cut

(ATR) Visa and Coca Cola have begun planning hospitality for 2012... GE's AAA credit rating threatened... Indian powerhouse ties athlete sponsorship to success in Beijing.

Sponsor Spotlight -- Phelps Keeps Sponsor, Atos Origin on Schedule, Visa Committed to Olympics

(ATR) Mazda stands by Phelps, Chinese company to sponsor Isinbayeva, Atos Origin on schedule for 2010, Visa Committed to Games despite cuts in marketing and sponsorship...

Olympic Briefs -- Panasonic Woes, Phelps Developments, U.S. Military Helps Vancouver

(ATR) The recession strikes TOP sponsor Panasonic, FINA keeps cool over Michael Phelps and the U.S military comes to the aid of the Canadian Mounties for Vancouver security.

Putin Guarantees Finances for Sochi 2014 Olympics

(ATR) As the government considers mounting a budget review, Russia's Prime Minister Vladimir Putin says the global economic crisis will not jeopardize funding for the Sochi 2014 Winter Olympics.

Sponsor Spotlight: Sochi Secures Giant Telecoms Sponsorship

(ATR) Sochi 2014 launches sponsorship program in a big way... the developer of the biggest equestrian sporting venue in the world signs on as FEI event sponsor... two sport bodies say recession hasn't hurt them yet...tracking firm predicts sponsorship slowdown.

Sponsor Spotlight -- Scherr Confident USOC Can Weather Economic Downturn

(ATR) USOC chair thinks organization in good shape despite losing several major sponsors... U.S. Sailing has created a new program to attract sponsors

USOC New Marketing Chief Faces Challenges

(ATR)  The U.S. Olympic Committee's new chief marketing officer, Lisa Baird, will have to hit the ground running when she takes over on Jan. 20.

Sponsor Spotlight -- Home Depot Ends Olympic Sponsorship; Phelps Endorses Mazda

(ATR) Atlanta-based Home Depot will no longer sponsor U.S. Olympic Committee... Swimmer will pitch Mazda 6 in China