The Beijing 2022 ticketing programme will harness Alibaba’s technological and data expertise, ensuring a fully digitally enabled ticketing programme and modern user experience that allows fans to purchase and redistribute tickets securely. The OCOG will be responsible for the overall planning and delivery of the ticketing programme.
The appointment of Alibaba has been made with the objective of securing a single provider to deliver ticketing services and operations over several Games editions, reducing costs and the complexity of hosting the Games in line with Olympic Agenda 2020’s recommendations on efficient turnkey solutions. As a result, OCOGs will benefit from the opportunity to have a continuity of service through the provision of established systems and delivery experience, alleviating the need to design, engineer and deliver a solution for each individual Games edition.
Timo Lumme, Managing Director, IOC Television and Marketing Services, said: "The ticketing solutions provided will drive further innovation at the Olympic Games, enhance the spectator experience and reduce costs for organisers, delivering on the commitments made by Olympic Agenda 2020."
Alibaba to provide Beijing 2022 ticketing solutions
Chris Tung, Alibaba’s Chief Marketing Officer, added: "We are proud to extend our partnership with the Olympic Games, beyond e-commerce and cloud, by supporting the Beijing 2022 ticketing programme. We look forward to leveraging our technology to help provide streamlined, digitally-enabled ticket sales services to create a seamless ticketing experience for fans around the world."
In addition to existing work with the IOC on the development of its digital strategy and ecosystem, Alibaba’s expertise in engaging Chinese consumers and ownership of Damai, one of China’s largest ticketing platforms, makes it perfectly positioned to become the Beijing 2022 Ticketing Systems and Services Provider.
The 109 events in seven Olympic winter sports will take place from 4 to 20 February 2022 in the three competition zones of central Beijing, Yanqing and Zhangjiakou.
25 Years at #1: Your best source of news about the Olympics is www.aroundtherings.com, for subscribers only
Últimas Noticias
Utah’s Olympic venues an integral part of the equation as Salt Lake City seeks a Winter Games encore
Utah Olympic Legacy Foundation chief of sport development Luke Bodensteiner says there is a “real urgency to make this happen in 2030”. He discusses the mission of the non-profit organization, the legacy from the 2002 Winter Games and future ambitions.
IOC president tells Olympic Movement “we will again have safe and secure Olympic Games” in Beijing
Thomas Bach, in an open letter on Friday, also thanked stakeholders for their “unprecedented” efforts to make Tokyo 2020 a success despite the pandemic.
Boxing’s place in the Olympics remains in peril as IOC still unhappy with the state of AIBA’s reform efforts
The IOC says issues concerning governance, finance, and refereeing and judging must be sorted out to its satisfaction. AIBA says it’s confident that will happen and the federation will be reinstated.
IOC president details Olympic community efforts to get Afghans out of danger after Taliban return to power
Thomas Bach says the Afghanistan NOC remains under IOC recognition, noting that the current leadership was democratically elected in 2019. But he says the IOC will be monitoring what happens in the future. The story had been revealed on August 31 in an article by Miguel Hernandez in Around the Rings
North Korea suspended by IOC for failing to participate in Tokyo though its athletes could still take part in Beijing 2022
Playbooks for Beijing 2022 will ”most likely” be released in October, according to IOC President Thomas Bach.
