IOCWKFOlympicsANOC Español Paris 2024TeqballParalympics
Federations

IAAF Enters 'New Digital Era' With Media Tender

(ATR) The IAAF explains to ATR why it is launching public tenders for broadcast rights.

Por Newsroom

Compartir
Compartir articulo
infobae

(ATR) The rights to broadcast theIAAFWorld Athletics Seriesin Europe and Africa are open. For the first time, media companies can bid through a publicly declared tender.

The International Association of Athletics Federationslaunched a tender for the World Athletics Series yesterday in order to be more transparent in negotiations. Information about the tender can be found here.

An IAAF spokesperson told Around the Rings by this morning "we had at least 10" parties interested in bidding for the rights, and that number has only increased. The rights became available after the current contract with the European Broadcasting Union expired.

The World Athletics Series includes IAAF World Championships in a number of disciplines and age groups. The period for which the rights will cover depends on how negotiations go, according to a release from the federation.

"We decided at this stage to do things differently to be more open and to give the chance to everybody to participate in this tender," the IAAF spokesperson said to ATR. "We had unbelievable feedback. There is a huge interest and we’re looking forward to start discussions with all the interested parties."

The IAAF could not say that all future media rights would be negotiated through a public tender, as contracts exist with marketing company Dentsu to negotiate rights. The spokesperson said those contracts vary in length, so it would be unfair to "start speculating".

In addition, Diamond League events would not be included in future tenders, given the IAAF is a stakeholder in a company that owns the event.

With the tender, the IAAF is welcoming the "the new media environment" into rights discussions in a more transparent way. The spokesperson said that given the size of some of the smaller championships in the World Athletics Series, some of the rights could be sold to digital outlets that would offer non-traditional options.

"It is the new media environment with social media, with digital media, world industry has changed and smaller events can be broadcast in a different way," the spokesperson said. "We are trying to enter into a new era, this is the main thing, not that we are unhappy with [certain broadcasters.]"

Written by Aaron Bauer

25 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.

Temas Relacionados

ATRIAAFmedia rightsOlympicsfederationtransparencyEBU

Recent Articles

If not the Seine River, where? : the alternatives for the opening ceremony that Macron revealed

For the first time, the President of France mentioned the other plans that the organization has for Paris 2024 in the event that, finally, the parade of delegations across the Seine River cannot take place on July 26. “We prepared them in parallel,” he said.
If not the Seine River, where? : the alternatives for the opening ceremony that Macron revealed

Shock in the world of gymnastics due to the death of María Herranz

The athlete, who represented Spain in the last World Trampoline Gymnastics Championships held in Birmingham, lost her life “suddenly”.
Shock in the world of gymnastics due to the death of María Herranz

The United States confirmed a basketball team that matches the 1992 Dream Team

With LeBron James, Stephen Curry and Kevin Durant, the North American national team will try to claim a 2023 World Cup in which they did not reach the podium. They will debut on July 28 against Serbia.
The United States confirmed a basketball team that matches the 1992 Dream Team

Handball drew the groups for Paris 2024: France will seek to defend its crowns

In both men and women, two groups of six were formed and the first four in each zone will go to the quarterfinals. The local teams will try to retain titles won in Tokyo.
Handball drew the groups for Paris 2024: France will seek to defend its crowns

The Olympic flame was lit at the traditional ceremony in Olympia

The Greek Stéfanos Duskos and the Frenchwoman Laure Manaudou were the first in charge of carrying the torch, who after 10 days in Greece will travel to Marseille to begin the tour until on July 26, in Paris, the pebetero is lit. “The Olympic Games are the only event that brings together the entire world in peaceful competition,” said Thomas Bach.
The Olympic flame was lit at the traditional ceremony in Olympia