NBC Dominates IOC Broadcasting Awards

(ATR) U.S. Olympic broadcaster NBC wins gold in three of the four award categories for which it's eligible – and silver in the fourth.

NBC bagged gold in the "Best On Air Promotion", "Best Olympic Feature" and "Best Olympic Program" categories. Its lone silver came in the "Best Athlete Profile" category, won by TV Record in Brazil.

German broadcaster ZDF was the only other broadcaster to win multiple awards, a bronze in the "Best On Air Promotion" and "Best Olympic Feature" categories, both for "Olympia Live."

Gold in the "Best Olympic Sports Production" by Olympic Broadcasting Services went to its sailing coverage.

Multi-Channel Distribution Service won the Special Award for MDS.

The Golden Rings awards are handed out biennially in Lausanne.

Denis Oswald, chair of the London 2012 Coordination Commission, led the jury selecting the awards. Winners received prizes in the presence of IOC president Jacques Rogge, the organizing committees from London, Sochi and Rio as well as other Olympic dignitaries.

Awards were first handed out in 1976, and are coordinated by the IOC Radio and Television Commission.

The full list of award winners follows: (title / director / producer)

The Best Olympic Sports Production by Olympic Broadcasting Services

Gold: Sailing / Christopher Lincoln / Gary Milkis, Ursula Romero

Silver: Canoe Kayak-Slalom / Jaime Garrido Rubira / Ursula Romero

Bronze: Rowing & Canoe/Kayak-Sprint / Matthew Coliandris / Makoto Nakamura

The Best On Air Promotion

Gold: NBC "The Games of the XXX Olympiad – NBC On-Air Promotion" / John Miller / Joseph Lee, Roger Guillen

Silver: Foxtel "Foxtel on Platform TVC" / Ash Bolland / Graham Burrells, Chantal Walker

Bronze: ZDF "Olympia Live" / Anke Scholten / Severine Rapp

Special Award

"MDS" Special Award

Multi Channel Distribution Service / Kostas Kapatais/ Jorge Pickering

The Best Olympic Feature

Gold: NBC Olympics "The Games of the XXX Olympiad ‘Measure and Motion’ / Mark Levy, Brian Brown, Joe Gesue, Philip Parrish

Silver: Sky Italia "Mosaico Olimpico" / Francesco Zupi

Bronze: ZDF "Olympia Live" / Anke Scholten / Nils Kaben

The Best Athlete Profile

Gold: TV Record "Sarah Menenzes – Piaui’s Pride" / Douglas Tavolaro / Thalita Leite, Fábio Harbacher, Marcos Cabral, Odair Marquesolo, Cristina Luckner, Ivana Perecin

Silver: NBC Olympics – "David Rudisha" / Jack Felling, Brian Longenecker

Bronze: ESPN Latin America "Pursuing a Dream – Miguel Correa and Ruben Rezola" / Carlos Sepiurca / Mariano Welch

The Best Olympic Program

Gold: NBC Olympics "The Games of the XXX Olympiad" / Bucky Gunts / Mark Lazarus, Gary Zenkel, Jim Bell, Mark Levy, Joe Gesue, Molly Solomon, Rebecca Chatman

Silver: BBC Sport "Super Saturday" / Paul Davies / Carl Hicks, Dave Gordon

Bronze: Nine Network Australia "London Live – Day 16" / Shane Street, Alex Rolls / Steve Crawley, Lesley Tapsall, Tim Cleary, Matthew Callander, Brent Williams

Written by Ed Hula III.

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