15 June 2015, Lausanne, Switzerland – Boxing Marketing Arm (BMA) has appointed Ken Crease as Director of Sales Sponsorship & Marketing, with a brief to further develop the sponsorship and marketing rights of AIBA’s boxing programmes. Also Rob Garea has joined BMA as Director of Finance & Operations.
David Gough, BMA CEO said: "BMA has a unique opportunity to change the way boxing is presented to fans around the world. Ken and Rob not only had impressive credentials as professionals, but they understand the vision and realize the potential for the future. Ken will be looking for commercial partners to participate in the unique opportunity of shaping the sport of boxing for tomorrow. While Rob will provide the leadership in developing a transparent financial system to manage the business as effectively and efficiently as possible."
Ken Crease has over 16 years of experience in sports and entertainment marketing, and has worked with many of the world’s leading brands, rightsholders and media owners. Crease joins BMA from GroupM, where he was Head of Entertainment & Sports Partnerships, Russia & CIS. Prior to that, he was employed as General Director of Sport Media Group, a leading Russian sports marketing agency.
"Boxing enjoys a unique position in sport, in terms of its heritage and global appeal. I am looking forward to working closely with the existing team to position the sport as an attractive platform for commercial partners," said Mr Crease.
Rob Garea is a 40-year-old finance professional with an extensive experience in many of the key finance areas. He has worked in audit, general finance, costing, manufacturing, FP&A and corporate directorship in a variety of International companies including Citibank, eBay, Biogen & Covidien in Switzerland, Luxembourg and the United Kingdom.
Mr Garea said: "I am excited to join BMA. Being part of its journey early on is so motivating. I am looking forward to add value helping create the right finance framework and giving meaningful business support to the company in order to help it grow and succeed."
###
For more information please contact:
AIBA PR & Communications Department
+41 21 321 27 77
communication@aiba.org
About BMA
Boxing Marketing Arm SA (BMA) is based in Lausanne, Switzerland, and is AIBA’s exclusive marketing agency that promotes and sells rights for all AIBA products. The mission of BMA is to achieve sustained success through carefully designed marketing strategies that maximize growth and broaden the appeal of the sport of boxing worldwide
The key objectives of BMA is to increase the commercial value, to exploit the marketing potential and to leverage and activate sponsorship.
Official links
AIBA Home - Facebook - Twitter - Flickr
APB Home – Facebook- Twitter - Flickr
WSB Home – Facebook – Twitter - Flickr
20 Years at #1: Your best source of news about the Olympics is www.aroundtherings.com, for subscribers only
If you would rather not receive future communications from International Boxing Association (AIBA), let us know by clicking here.
International Boxing Association (AIBA), Maison du Sport International Avenue de Rhodanie 54, Lausanne, Vaud 1007 Switzerland
Últimas Noticias
Boxing’s place in the Olympics remains in peril as IOC still unhappy with the state of AIBA’s reform efforts
The IOC says issues concerning governance, finance, and refereeing and judging must be sorted out to its satisfaction. AIBA says it’s confident that will happen and the federation will be reinstated.
McLaren report to FIBA confirms abuses in the Mali women’s basketball program
The investigation could not “independently verify” allegations against FIBA president Hamane Niang, who has resumed his duties after stepping aside during the probe.
ATR Extra: 1st ISF U15 World School Sport Games – Belgrade 2021
Olympic Channel is live streaming the basketball, basketball 3x3, football, judo and wrestling competitions during the event, which runs September 11-19.
International Judo Federation bans Algerian athlete and coach for 10 years for refusing to fight an Israeli at Tokyo 2020
Judoka Fethi Nourine and his coach Amar Benikhlef admitted they were withdrawing from competition to avoid a potential match with Tohar Butbul of Israel.
IIHF bans Belarus hockey president for five years for code of conduct violations - Federation Focus
Also: no contested election for next ITTF president; BWF calendar shrinks as event in India cancelled due to pandemic; FISU announces early bids for 2027 and 2029 World University Games
