Buenos Aires, Argentina, 8th March 2013: New research has shown that, Buenos Aires, the Argentinean capital city bidding to host the 2018 Youth Olympic Games [YOG], has come first in North and South America in the International Congress and Conventions Association’s [ICCA] rankings of cities that have organised business meetings and events in the last ten years, underlining the city’s standing as a world leader in first class hospitality.
The figures show that the Argentinean capital city ranks first in the whole of the American Continent after hosting 779 meetings and events in the last 10 years. Buenos Aires has also welcomed 218,631 attendees to meetings and events in the last five years, the most by far in North and South America, doubling the attendance figures of all other participating South American cities.
The research also shows that Buenos Aires has organised the most meetings and conventions consisting of 3,000 attendees or more, enjoying a 35.8% share of all Latin American events. Buenos Aires also achieved the highest average attendance per meeting in 2011 when compared with the top European cities of the ICCA rankings.
Following the analysis of this unprecedented demand for meetings and events, the Ministry of Culture and the Tourism Authority of Buenos Aires City has created several locations designed to strengthen the city’s standing as a global business hub including the opening of The Art Factory in the vibrant La Boca district. Plans are also afoot for the creation of a new conference centre with a capacity of 5,000 people, adding to the capacity of this area of successful hosting.
Hernan Lombardi, Minister of Culture and Chairman of the Tourism Authority of Buenos Aires City, said:
"To be at the very top of the ICCA rankings in North and South America over such a sustained period is a marvellous achievement for Buenos Aires and those who are responsible for driving business innovation and entrepreneurship in this thriving, cosmopolitan city.
"We are always delighted to welcome the world here in Buenos Aires. We have nearly 500 hotels within the city accompanied by first class facilities making it a prime hub for meetings and events, not only for South America but also for the rest of the world.
"We hope that by bringing business to the region from all corners of the globe we can also help show the international community the drive and creativity of our city."
Francisco Irarrazaval, Buenos Aires Under-Secretary of Sport and Chief Executive of the Buenos Aires 2018 Bid Committee, said:
"As we continue in our bid to host the 2018 Youth Olympic Games we are delighted to hear that Buenos Aires’ has topped the ICCA rankings. Here in Buenos Aires we have some of the best sports facilities in the world and this most recent honour also provides the city with a resounding endorsement of its corporate facilities and hosting capabilities.
"Buenos Aires is a significant sporting, commercial and economic hub and hosting the Youth Olympic Games here in 2018 would be a great honour that would fit perfectly with our city plan.
"We are very confident that we have the foundations in place to host a dynamic and exhilarating Youth Olympic Games in 2018 creating a universal impact worthy of a universal movement."
For more information contact: VERO Communications
Sujit Jasani
sjasani@verocom.co.uk
+44 [0]20 7379 4000
+44 [0]7940 375282
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