5 days of extensive promotion of Denmark

Three months to go! When the world's best riders meet in the centre ofCopenhagen to compete for the world championships gold medals, the restof the world pays attention. Therefore, the UCI Road World Championships2011 are not just an exciting sports events - it is also a uniqueopportunity to spread the message that Denmark is a "green" cycling

metropolis that cares about the environment. And the capitalCopenhagen's position as a UCI Bike City culminates at the UCI RoadWorld Championships 2011 starting 19 September.

It is the first time ever that a capital picks up the challenge ofstaging road world championships in the heart of the city, braving thetraffic and offering the organisers the urban space.

Invaluable promotion

Therefore, everything is done these days to keep up momentum. Togetherwith Danish Cycling Federation, Sport Event Denmark, Visit Denmark, TheMunicipality of Copenhagen and the Municipality of Rudersdal, WonderfulCopenhagen are determined to utilize this great opportunity ofpositioning Copenhagen as a cool, relaxed metropolis that cares aboutthe environment.

It is a joint and stated objective to brand Copenhagen internationallyas an exciting, attractive and green destination worth a visit, toincrease the tourism, both in the capital and the rest of Denmark.

"When the international media gather in the streets of Copenhagen andRudersdal to report from the UCI Road World Championships 2011, it canbe seen as a five day long and cost free promotion film for the UCI BikeCity of Copenhagen. Just as the coverage of Tour de France isindisputably the world's best tourist promotion film, the hosting of theUCI Road World Championships 2011 in Denmark is a great communicationplatform for the branding of Copenhagen as the best Bike City in theworld and Denmark as a sports event nation," says Lars Lundov, CEO,Sport Event Denmark.

The UCI Road World Championships 2011 19 - 25 September 2011 inCopenhagen/Rudersdal

The UCI Bike City Copenhagen

The UCI Road World Championships 2011 event is part of the Bike CityCopenhagen project (BCC), which HRH Crown Prince Frederik is protectorfor. Copenhagen is the only city in the world, which has been appointedBike City by the UCI by now and between 2008 and 2011, Copenhagen ishosting 6 major international cycling events.

Beyond the above event, the package includes among others the World BMXChampionships 2011. Behind BCC (Bike City Copenhagen) stand as strongpartners as the Danish Cycling Federation, Sport Event Denmark, The Cityof Copenhagen, the Municipality of Rudersdal, the Municipality ofBallerup, the Capital Region of Copenhagen and Wonderful Copenhagen.

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