Tokyo 2020 to Seek Public Feedback for New Logo

(ATR) Tokyo 2020 is spending around $680,000 to register, trademark and run plagiarism checks on four shortlisted logo designs

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The logo of the Tokyo
The logo of the Tokyo 2020 Olympic Games is displayed at the Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) headquarters in Tokyo on September 1, 2015. Muto announced they had decided to scrap the event's scandal-hit logo in the latest mishap for the Games after a costs furor forced plans for a 2 billion USD new national stadium to be torn up. AFP PHOTO / TOSHIFUMI KITAMURA (Photo credit should read TOSHIFUMI KITAMURA/AFP/Getty Images)

(ATR) Tokyo 2020 is spending $680,000 to register, trademark and run plagiarism checks on the four designs shortlisted to become the Games new logo.

The Tokyo 2020 Emblems Selection Committee whittled down 64 designs to arrive at the four at the conclusion of a two-day meeting on Saturday. One of them will replace the original logo scrapped in a plagiarism scandal four months ago.

"These four designs will now be checked internationally, registered and trademarked before being unveiled to the general public," a Tokyo 2020 spokesman tells Around the Rings.

He said this process will cost around $170,000 (20 million Japanese yen) per design.

Once this is completed, Tokyo 2020 will unveil the four designs to the general public.

"The next meeting of the emblems committee will focus on how the opinion of the public will be gathered and reflected in the emblem’s selection," the Tokyo spokesman said.

The 2020 Olympic emblems panel has also selected a second set of four designs that may or may not be used as back-ups if one of the shortlisted designs doesn't go through the verification process.

The final Tokyo 2020 logo will be announced in the spring.

Tokyo Olympic leaders launched a search for a new logo after the previous one was dropped in September following allegations of plagiarism from a Belgian designer.

The new process resulted in the submission of 14,599 entries before the emblems committee set to work on the evaluation and shortlisting process.

Reported by Mark Bisson

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