Lionel Messi's departure from Barcelona continues to generate cimbronzos in the Catalan club. Despite the fact that in the future it will receive 67.5 million euros annually, together with the entry of the Camp Nou sponsor, the Catalan entity dropped to eighth place among the European clubs with the most financial resources by sponsors, a far cry from Manchester City, which leads the international ranking.
The income taken into account for this ranking includes the global t-shirt sponsorship pack, training clothing and naming rights.
Barcelona will accumulate 67.5 million euros by adding the income for naming its stadium Spotify Camp Nou, but it is far from Manchester City, which manages an annual revenue of between 92 and 97 million. However, the situation posed by the war between Russia and Ukraine means that many clubs have terminated contracts with Russian sponsors or Chelsea himself, who lost Three (mobile telephony) and Hyundai (cars) as sponsors because of their association with Russian oligarch Roman Abramovich, owner of the club, with Vladimir Putin.
The blaugrana agreement with the streaming platform includes the sponsorship of the men's and women's first team jersey and the title rights to the stadium, which for the first time will bear a commercial name. Spotify will replace Rakuten, the largest online store in Japan, which paid 55 million euros (60 million dollars) for the first four seasons of a contract with the club and which was extended after an estimated disbursement of 30 million euros (32 million dollars); but the contract with Rakuten expires at the end of the season.
Spotify's announcement became official a day after the Spanish League revealed that Barcelona will face the next transfer window with a negative salary limit (144 million euros, or about 157 million dollars). Against the Barça team, Real Madrid maintained its limit last September at 739 million euros ($861 million), according to La Liga figures released after the January post-market update.
Immersed in a very delicate economic situation, Barça had already seen its salary limit drop by 70% last September compared to January 2021 from 382 million euros (445 million dollars) to 97 million in the European currency. The salary cap is calculated based on the difference between income (advertising, player sales, sponsorships, TV rights, etc.) and structural costs (non-sports salaries, operating costs, buying players, etc.). And clubs that exceed their salary limit can only dedicate 25% of the amounts they save or transfer benefits to signings, until they get out of that situation.
Top 10 teams in Europe with the following: Manchester City (England) 92-97 million euros, Manchester United (England) 87), PSG (France) 83, Liverpool (England) 83, Juventus (Italy) 77, Real Madrid (Spain) 70, Chelsea (England) 67-72, Barcelona (Spain) 67 5, Arsenal (England) 60 and Tottenham (England) 58.
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