Rugby World Cup Limited (RWCL) has announced the appointment of TAG Heuer as the Official Watch of Rugby World Cup 2011.
One of the most prestigious brands in the luxury watch industry, the Swiss manufacturer will draw upon its considerable experience in the world of sports timing to deliver timing solutions for Rugby’s global showcase event.
RWCL Chairman Bernard Lapasset said: "Rugby World Cup Limited is delighted that TAG Heuer has joined the impressive portfolio of commercial partners for Rugby World Cup 2011. The creation of this partnership with one of the world’s most recognisable brands further enhances the enormous prestige and attraction of Rugby World Cup in the global market place."
"TAG Heuer’s passion and dedication to precision and performance are values that are shared by Rugby World Cup and we look forward to working with TAG Heuer to promote Rugby around the world as the global Rugby community counts down to an event that promises to be a resounding success."
TAG Heuer has enjoyed a long-standing association with the world’s most prestigious sporting events and the world’s most elite athletes, including TAG Heuer Ambassadors Maria Sharapova, Jenson Button and Lewis Hamilton. It is in this spirit that TAG Heuer is proud to partner with Rugby World Cup 2011, Rugby’s pinnacle event.
Jean-Christophe Babin, CEO & President of TAG Heuer, said: "Partnering with Rugby World Cup 2011, one of the world’s largest sporting events, is another demonstration of TAG Heuer’s dedication to elite sport. It is this legitimacy in sport and lifestyle that has helped drive TAG Heuer’s success as one of the world’s most aspirational luxury brands."
The announcement of TAG Heuer as Tournament Supplier adds to the multinational flavour of commercial partners for Rugby World Cup 2011.
TAG Heuer follows Emirates Airline, MasterCard, Heineken, Société Générale, ANZ and DHL as Rugby World Cup 2011 Worldwide Partners, Brancott Estate, Toshiba, Land Rover, Microsoft and Blackberry as Official Sponsors, Licensing in Motion and RTH as Master Licencees, Canterbury as Official Sportswear Supplier, Gilbert Rugby as the Official Ball Supplier, Russell McVeagh as Official Law Firm, KPMG as Official Tournament Supplier of accounting and tax advisory services and Coca-Cola and Dole as Tournament Suppliers.
For more information, contact: www.rugbyworldcup.com.
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