Purplebricks goes gold with Team GB partnership

The British Olympic Association (BOA) has today announced that the nation’s biggest estate agent, Purplebricks, will be supporting Team GB through to the end of 2020.

Purplebricks will be an official partner of Team GB and will be showing its support for the nation’s Olympic athletes by turning its usual ‘sold’ boards to special ‘gold’ versions, featuring the Team GB logo. With Purplebricks selling three-times more homes than the second placed agent, a touch of gold will soon start appearing all over Britain’s streets.

These special boards also reflect Purplebricks own ‘gold’ from review site Feefo, which last month awarded the brand their ‘Gold Trusted Service’ award, for having held a customer rating of over 4.5 out of 5 during the previous 12 months.

Team GB are hoping to take more than the 366 athletes they took to Rio 2016 to the Games of the XXXII Olympiad, and Purplebricks will be mobilising the support of their own team of more than 600 local estate agents in a series of campaigns and initiatives under the banner of ‘TeamPB’.

Team GB is entirely independently funded and its commercial partnerships such as the one with Purplebricks allows the organisation to fund its objective of taking athletes and sports to the summer and winter editions of the Olympic Games.

Tim Ellerton, Commercial Director for the British Olympic Association added: "Just over a year away from Tokyo 2020 we are delighted that Purplebricks has recognised the power of Team GB and Olympic athletes to bring our communities together.

"Their visibility across the streets of the UK gives us a great presence as we build up to the Olympic Games and their innovation and customer focus makes them a perfect partner for Team GB."

Vic Darvey, Purplebricks’ CEO said: "We are delighted to announce our partnership with Team GB. Purplebricks is a proudly British company and we’re excited about how we can bring support for our heroic athletes to the streets as we build up to Tokyo 2020.

"This sponsorship was a natural next step for our business as, like Team GB, our ‘Team PB’ has the ambition and drive to win. We have hard working, experienced estate agents across the country - and we intend to use that local reach to move every community behind our athletes over the next year."

-ENDS-

About Purplebricks:

Purplebricks is the UK’s leading estate agent and offers customers a transparent and convenient way to buy, sell, or let. Purplebricks gives customers the combined support of Local Property Experts, an online platform and a central customer service team. More information can be found at www.purplebricks.co.uk

About The BOA:

The British Olympic Association (BOA) is the National Olympic Committee for Great Britain and Northern Ireland. Its mission is to develop, promote and protect the Olympic Movement in our territory in accordance with the Olympic Charter. The BOA achieves this through:

Working in partnership with our members and key stakeholders to deliver world-leading services and support to enable British athletes to reach their full potential at the Olympic Games, Olympic Winter Games and other IOC-sanctioned events

Working in partnership with our members and key stakeholders to provide athletes with relevant support on the journey to, during and following their Olympic careers

Engaging people throughout the United Kingdom to pursue their very own goals and dreams through the Olympic Values and the example of Team GB Olympians

Being the independent voice of Olympic Sport and collaborating with our members and other sport stakeholders, both domestically and internationally, to support the continued growth and overall health of the Olympic Movement in the UK

For further information, please visit www.TeamGB.com

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