#OMEGAVIVARIO is a worthwhile cause in partnership with Viva Rio - a non-profit organization aimed at promoting a "culture of peace" and social inclusion around the world. This year, OMEGA's traditional countdown will go beyond timekeeping to reach much further. This is a chance to give back to the host city, and help the people who make Rio such a vibrant and dynamic city.
The Community Countdown will encompass a wide selection of community spaces and education centres, with projects that will help thousands of young people and their families, including support for pregnant women in vulnerable situations. By focusing on this demographic, the overall result will be one of long-term impact. From the earliest stages of a child's life, it will plant the seeds for a better future, and create a legacy that will continue long after the Games have finished.
During the launch, Vice President of Marketing OMEGA, Susanne Strömbom commented, "Our partnership with Viva Rio ensures that many young people in Rio will get the best possible start in life. Together, we can benefit various communities and give them the tools to develop and grow." As OMEGA knows from its long history in watchmaking, success is a result of many parts. So it's particularly fitting that each project has a real focus on detailed improvements and materials that make up a bigger story. From new computers, down to new school desks, every action will make a valuable difference.
Viva Rio's executive director, Rubem César Fernandes added, "We are thrilled to be working alongside OMEGA for the next 12 months. Our projects always aim to generate social impact on vulnerable communities, and this added awareness and support gives us, and the communities, a valuable boost."
The experience that Viva Rio has within vulnerable communities will go a long way in connecting with the people involved in this project. With OMEGA's added support, everything is set for a rewarding campaign that will delve below the surface of this incredible city and offer building blocks for a new generation.
OMEGA invites users to create their own heart symbol and post it on social media. For every heart posted with the hashtag #OMEGAVIVARIO, OMEGA will donate 16 cents to the Viva Rio charity as an additional pledge.
OMEGA also officially introduced three new "friends" from the world of sailing. Torben Grael is a five-time Olympic medalist and renowned Brazilian sailor, while his daughter Martine Grael and her partner Kahena Kunze are the world ranking leaders of the new Olympic class, the 49erFX.
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