Collaboration brings fans closer to the stories of Olympic sports and athletes all year round
MADRID – 9 May 2018 – From Neymar’s spectacular golden goal at the Olympic Games Rio 2016 to the story of cross-country skier Victor Santos’ road to PyeongChang, fans across Brazil will now have more opportunities than ever to experience the excitement of the Olympic Games all year round through a new partnership between the Olympic Channel and Grupo Globo, Brazil’s largest media group, both parties announced today.
Beginning August 2018, viewers can watch both Olympic Channel original programming and Olympic-related content from Globo during Olympic Channel-branded broadcasted programming hours, on Globo’s free-to-air TV shows, such as Globo’s weekly magazine show "Esporte Espetacular" and SporTV’s news programme on pay TV, and also on a dedicated Olympic Channel digital portal on globoesporte.com. Programming will feature year-round coverage of Olympic sports and athletes highlighting locally relevant content produced by both the Olympic Channel and Globo.
The agreement marks a key distribution landmark for the Olympic Channel in South America and runs through 2032, which amplifies Globo’s media rights agreement with the International Olympic Committee (IOC) in Brazil for the Olympic Games.
"Having launched following the 2016 Rio Games, we are excited to collaborate with Globo to further engage Brazil’s passionate sports fans with the Olympic Movement all year round," said Mark Parkman, General Manager of the IOC’s global Olympic Channel. "Deepening the connection between the Olympic Channel brand and the stories about the athletes and sports their audiences love contributes to the lasting legacy from the Rio Games."
"It’s an honour to sign with the Olympic Channel after the successful results on our coverage of the Rio 2016 Olympic Games and the latest worldwide event, the Olympic Winter Games in PyeongChang, in February 2018. We continue to reinforce our mission of supporting and nurturing the Olympic Movement and satisfying our audience’s many interests and demands. Our commitment with consumers is to deliver full multiscreen content with an outstanding quality," said Pedro Garcia, Grupo Globo's Head of Sports Business.
Grupo Globo's contribution will help the Olympic Channel to engage even more millions of Brazilian viewers who are used to seeing Olympic themes on Globo’s different platforms. During the Olympic Winter Games in PyeongChang, SporTV broadcast nearly 300 hours live to 19.5 million viewers, reaching 40% of the total pay TV Brazilian market.
The new strategic distribution partnership complements the Olympic Channel, which launched as a worldwide digital platform following the Closing Ceremony of the Olympic Games Rio 2016. Through collaborations with the IOC’s rights-holding broadcast partners and National Olympic Committees, the Olympic Channel is developing localised versions leading to more personalised experiences for Olympic fans around the world.
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About the Olympic Channel
The Olympic Channel is a multi-platform global media destination where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year in 11 languages. The Olympic Channel was launched in August 2016 in support of the IOC’s goal, set out in Olympic Agenda 2020, of providing a new way to engage younger generations, fans and new audiences with the Olympic Movement. Founding Partners supporting the Olympic Channel are Worldwide TOP Partners Bridgestone, Toyota and Alibaba. The Olympic Channel is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com
Social Media
For more information, please follow the Olympic Channel on Facebook, Instagram, Twitter and YouTube, or log on to olympicchannel.com.
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Olympic Channel e Grupo Globo Anunciam Parceria para Distribuição Estratégica no Brasil
Parceria aproxima fãs dos atletas e dos esportes Olímpicos durante todo o ano
MADRI – 9 de Maio de 2018 – Do gol espetacular de Neymar durante os Jogos Olímpicos Rio 2016 à trajetória rumo a PyeongChang do esquiador Cross-Country Victor Santos, fãs Olímpicos de todo o Brasil vão ter novas oportunidades de acesso durante todo o ano à experiência e emoção dos Jogos Olímpicos, fruto de uma parceria anunciada hoje entre o Olympic Channel e o Grupo Globo, o maior grupo de mídia do país.
A partir de Agosto de 2018, será possivel assistir o conteúdo original do Olympic Channel e o conteúdo Olímpico da Globo durante os blocos de programação do Olympic Channel, nos programas esportivos da TV Globo, como o semanal "Esporte Espetacular", e no canal de TV por assinatura "SporTV". O conteúdo também estará disponível em uma sessão dedicada ao Olympic Channel no globoesporte.com. A programação irá apresentar durante todo o ano a cobertura dos esportes Olímpicos e de atletas, com destaque para o conteúdo relevante produzido pelo Olympic Channel e pelo Grupo Globo.
O acordo, firmado até 2032, marca um grande passo na estratégia de distribuição do Olympic Channel na América do Sul e amplia os direitos de mídia para os Jogos Olímpicos acordados entre o Comitê Olímpico Internacional no Brasil e o Grupo Globo.
"Nós estamos animados com essa parceria com o Grupo Globo. Estreamos após a Rio 2016 e queremos cada vez mais que os brasileiros, fãs Olímpicos, estejam envolvidos no Movimento Olímpico durante todo o ano", diz Mark Parkman, Diretor-Geral do Olympic Channel. "Ao aprofundar essa conexão entre o Olympic Channel e as histórias sobre atletas e esportes favoritos do público, contribui-se para manter vivo o legado da Rio 2016."
"É uma honra estarmos nessa parceria com o Olympic Channel, após o sucesso de nossa cobertura nos Jogos Olímpicos Rio 2016 e dos últimos eventos mundiais, com os Jogos de Inverno de PyeongChang, em Fevereiro de 2018. Nós continuaremos a investir na nossa missão de apoiar e promover o Movimento Olímpico para atender os interesses e expectativas do nosso público. Nosso compromisso é entregar um produto completo de excelente qualidade", afirma Pedro Garcia, Diretor de Negócios de Esporte do Grupo Globo.
A contribuição do Grupo Globo irá ajudar o Olympic Channel a envolver mais alguns milhões de espectadores brasileiros que estão acostumados a assistir temas Olímpicos nas diferentes plataformas da Globo. Durante os Jogos Olímpicos de Inverno de PyeongChang, o SporTV transmitiu quase 300 horas ao vivo para 19.5 milhões de espectadores, alcançando 40% do total transmitido pelo mercado de TV por assinatura.
A nova parceria para distribuição estratégica amplia o alcance do Olympic Channel, que teve estreia mundial, como plataforma digital, após a Cerimônia de Encerramento dos Jogos Olímpicos do Rio de Janeiro, em 2016. Por meio de colaborações com os parceiros do Comitê Olímpico Internacional, que detêm os direitos de transmissão, e dos Comitês Olímpicos Nacionais, o Olympic Channel está desenvolvendo versões locais e oferecendo uma experiência ainda mais personalizada para os fãs Olímpicos de todo o mundo.
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Sobre o Olympic Channel
O Olympic Channel é uma plataforma multimídia destinada para que fãs de esporte possam descobrir, experimentar e dividir experiências proporcionadas pelo esporte e as emoções dos Jogos Olímpicos durante todo o ano. A plataforma oferece programas originais, notícias, eventos esportivos ao vivo e destaques. O Olympic Channel promove a exposição de esportes e atletas 24 horas por dia, 365 dias por ano e é disponível em 11 idiomas. O Olympic Channel foi lançado em Agosto de 2016 como parte da Agenda Olímpica 2020 do Comitê Olímpico Internacional, com o objetivo de atrair novas gerações, fãs e audiências para o Movimento Olímpico. Os parceiros que apoiam o Olympic Channel são a Bridgestone, Toyota e Alibaba. O Olympic Channel está disponível em todo o mundo com aplicativos para as plataformas Android e iOS e no olympicchannel.com.
Social media
Para outras informações, siga o Olympic Channel no Facebook, Instagram, Twitter, Snapchat e YouTube, ou acesse olympicchannel.com.
Catherine Philbin
Sr. Manager, Communications
Olympic Channel
Calle Torrelaguna 75 – 1st Floor
28027 Madrid, Spain
catherine.philbin@olympicchannel.com
+34 609 219 674
25 Years at #1: Your best source of news about the Olympics is www.aroundtherings.com, for subscribers only
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