The Chicago Star is the most prominent feature of the new logo for the city’s 2016 Olympics bid. (ATR) A logo loaded with symbols of Chicago takes its place in the campaign of the U.S. city for the 2016 Summer Olympics.
The new design was unveiled at a Chicago school with youngsters in the audience as well as Olympians such as Jackie Joyner-Kersee and Rowdy Gaines.
The logo replaces one that was used for the early stages of the Chicago bid but rejected for further use by the IOC because the emblem included a representation of a torch, one of several Olympic symbols which are barred from bid city logos.
The new logo employs the six-pointed star of the Chicago flag as the center of the design. According to Chicago 2016 the six points represent hope, respect, harmony, friendship, excellence and celebration.
Other symbols on the new logo, as well as the color palette, bear similarities to the former logo. The skyscrapers of downtown Chicago are represented as they were in the first logo. And the colors range from white at the top, to red, yellow and brown of the skyline, with a band of green to represent the city’s parks and base of blue, harkening to the Chicago’s Lake Michigan shoreline. The former logo for the bid, which was rejected by the IOC for using a torch as one of the symbols in the design
The logo is the creation of VSA Partners, a Chicago design firm that created the original version of the logo last year.
The logo unveiling took place at the Walt Disney Magnet School, one of the city school system’s premier schools.
Also attending were Chicago 2016 Chairman and CEO Patrick Ryan and Mayor Richard M. Daley.
“The strength of our new logo is that it connects Chicago’s history and passion with the spirit of the Olympic Movement. We hope the elements of this new symbol will inspire the young people of our city and the world to embrace the ideals and values learned through sport,” said Daley at the announcement.
“This logo will become a great symbol of hope for our city and our nation as we work together to seek the privilege to host the 2016 Olympic and Paralympic Games.”
“A star tells a story of hope, universally seen as a guiding light for people everywhere,” said Ryan.
“Placing the Chicago Star at the center of our logo symbolizes our desire to put the athletes at the center of the Games—since they’re the real stars—and celebrate their accomplishments in the heart of our city.”
More details on the logo can be found at the bid website, www.chicago2016.org.
Chicago is just the third city in the race for 2016 to unveil a logo. Tokyo and Prague both have theirs, while Madrid ends public voting this week on a logo.
Other cities in the race for 2016 include Baku, Doha and Rio de Janeiro.
Your best source of news about the race for the 2016 Olympics is www.aroundtherings.com, for subscribers only.
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