ICON brings the Look and Feel of the AFC Asian Cup Australia 2015

ICON provided the Look and Feel for the AFC Asian Cup Australia 2015, enjoyed by fans at all five venues and the record breaking global television audience.

Over the past five months, the ICON team, who successfully delivered the 2014 FIFA World Cup, has been working with the organisers plus national and local partners, to deliver the branding, functional signage and wayfinding for all 32 matches, across the 23 days of the tournament.

Appointed specifically because of their unrivalled experience in international football, ICON adapted the official brand guidelines to deliver the branding for each of the five tournament venues: Brisbane, Canberra, Melbourne, Newcastle and Sydney. This included a partial rebrand of Stadium Australia solely for the final.

The project also included branding the official hotels, airports, training sites and team buses in addition to the stadia.

The ICON team was still hard at work after the last supporter had left Stadium Australia following the Final, dismantling and packing up almost 12,000 items that were produced for the tournament.

Hannah Walter, Head of Production AFC Asian Cup Australia 2015, noted this achievement: ‘We were very pleased with what developed into a great working partnership. ICON’s experience was invaluable, their team worked very hard, and ultimately the branding and signage was very positively received.’

This was echoed by Graham Clark, ICON’s Managing Director Europe, Middle East & Asia: ‘This was our first major project in Australia, we’re delighted that we could work with local partners to help support a tournament that was a success on so many levels for the hosts. We look forward to developing more partnerships and projects in Australia during the coming months.’

For more information please contact:

Graham Clark

Managing Director, Europe, Middle East & Asia

m: +44 (0)7860 187174

Gareth Evans

Head of Marketing

m: +44 (0)7468 714529

Rob Smith

MD, CSM Australia

m: +61(0) 411 39 39 38

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