GM, BMW and NBC Ink Exclusive Partnership for London Olympics
General Motors is the only U.S. carmaker that will screen ads during NBC’s coverage of London 2012.
A partnership announced Tuesday gives the industry giant exclusive domestic advertising rights for the automotive sector. Both the Chevrolet and Cadillac brands will have a major presence during the Games as well as exposure in Olympics-related NBC programming leading up to the Games.
"Media partnerships like this provide great opportunities for us to spread the word about our newest cars, trucks and crossovers," GM’s chief marketing officer Joel Ewanick said in a statement.
"GM has been a huge fan of the Olympic Games for decades, and we look forward to being a partner in a big way with NBC Universal as it again covers one of the world's most significant sporting events."
GM has advertised with NBC during every Olympics since Sydney.
"Chevrolet and Cadillac are two of the world's premier automotive brands in the midst of a remarkable resurgence," said NBC Olympics president Gary Zenkel, "so it's terrific to see them make a major investment in our coverage of the London Games."
BMW also signed on as the exclusive foreign automotive advertiser. It is the first time NBC Universal has given a foreign company exclusive rights.
BMW is already a LOCOG partner. The German automaker also recently became a USOC sponsor.
"As a company focused on the development of high performance vehicles and one that has a long history of dedication to competitive sport, we are proud to strengthen our connection to the London 2012 Olympic Games, the Olympic Movement and Team USA," BMW official, Trudy Hardy said.
London Eye Renamed EDF Energy London Eye
London 2012 sponsor EDF Energy has gained naming-rights to the London attraction, the London Eye.
The tourist attraction wheel will be renamed the EDF Energy London Eye for the next three years in a deal reportedly worth more than $12 million.
EDF Energy also will provide the wheel with electricity as part of the deal. EDF Energy is a sponsor of the 2012 London Olympics.
British Airways was the previous naming-rights holder of the attraction.
IHG To Open Hotels in Olympic Park
The Intercontinental Hotels Group is set to open two hotels next to Olympic Park in London.
Holiday Inn and Staybridge hotels will open in the Westfield Stratford City area before the 2012 Olympics in London.
Holiday Inn is a sponsor of the 2012 London Games. The hotel offered a special 2012 for rooms booked on Dec. 20. Customers received a special £20.12 per room rate for select London hotels.
The four-star Holiday Inn London-Stratford City will have 188 rooms. The Staybridge Suites London -Stratford City will hold 162 suites.
Briefs ...
... Alamo Rent a Car will be the title sponsor for the U.S. Bobsled and Skeleton Federation's European leg of the 2010-11 FIBT World Cup.
Written by Isia Reaves.
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