Toronto, ON – In an effort to spread the Olympic Spirit andcreate an environmental legacy to encourage Canadians to adopt sustainableenvironmental practices, Coca-Cola is launching a holistic environmental actionplan. Coca-Cola’s Olympic Games Sustainability Plan is designed to outline theholistic methods Coca-Cola is using to minimize its environmental impact whiledemonstrating to Canadians how their own small changes create an opportunity tocarry the Olympic Flame.
The Plan was created through consultation with WWF-Canadaand the David Suzuki Foundation. “We are grateful for the advice we receivedfrom the David Suzuki Foundation and WWF-Canada in creating this plan,” says DaveMoran, Communications Director, Coca-Cola Ltd.
As part of the David Suzuki Foundation’s ongoing effortsto promote climate action at the 2010 Olympics, the Foundation recommended anumber of the steps that Coca-Cola is taking to reduce its carbon footprint atthe Games. These steps include the use of Gold Standard carbon offsets,third-party auditing of results, and full transparency of the initiative.
“The Olympic Games are a unique opportunity forCanadians to demonstrate their commitment to creating a more positiveenvironment,” says Moran. “Coca-Cola’s Olympic plan offers all Canadians thechance to carry the Olympic Flame by making a personal commitment – big orsmall - to sustainability.” To recognize an organization that is inspiringCanadians to protect the environment, Coca-Cola announced that Gerald Butts,President and CEO, WWF-Canada has been nominated by Coca-Cola as its firstenvironmental Olympic Torchbearer.
”We applaud the effort Coca-Cola is taking to fightclimate change and inspire Canadians to take action to protect the environment,“says Gerald Butts, President and CEO, WWF-Canada. “We are excited by Coke’scommitment to introducing an Olympic Games Sustainability Program at theVancouver 2010 Olympic Winter Games and its efforts to support Canadians inliving more sustainable lives."
In its Olympic activation, Coca-Cola will be profilingits best global environmental practices to demonstrate how it is reducing itsenvironmental impact. In creating its Olympic Games Sustainability PlanCoca-Cola analyzed every component of its Olympic actions. Coca-Cola’scommitment to sustainability extends to all the programs, activities andservices it is providing in relation to the Vancouver 2010 Olympic Winter Gamessuch as using hybrid or high-efficiency delivery vehicles and introducing NorthAmerica’s first energy efficient, climate-friendly coolers.
Coca-Cola is rewarding Canadians who Live Positively andreduce their environmental footprint, by providing them with aonce-in-a-lifetime opportunity to carry the Olympic Flame through Coca-Cola’sOlympic Torchbearer program. AnyCanadian who increases their recycling, conserves energy and water and/or setsexamples of environmental sustainability, can nominate themselves to become anOlympic Torchbearer by logging on to www.icoke.ca.
“Congratulations to Coca-Cola,” says Linda Coady, VicePresident, Sustainability, VANOC. “This is an example of a business using itsOlympic sponsorship to incorporate and highlight environmental innovation inits own practices.”
OlympicEnvironmental Targets
Through the use of sustainable packaging and ensuring 100per cent collection of all PET containers used throughout the Olympic andParalympic Villages in Vancouver and Whistler and the Olympic venues, 95 per centof all waste will be diverted from landfills.
Introducing leading edge technologies to reduce carbonemissions and once all measures to reduce greenhouse gas emissions areachieved, purchasing Gold Standard carbon offsets (as recommended by WWF-Canadaand the David Suzuki Foundation) to offset remaining emissions from the carbonfootprint of Coca-Cola’s 2010 Olympic Games operations and its Olympic TorchRelay (OTR) route activation whileachieving our goal of reducing our Olympic carbon emissions by 100 per cent. The emissions that will be offset includethose from Games-related vehicles, air travel, and energy used by our temporarywarehouse and venue beverage coolers.
Promotingthe Value of Recycling
Everywhere Coca-Cola is sold at the Olympic Gamesconsumers will see Coca-Cola’s “Give it Back” campaign. The campaigndemonstrates to consumers the potential of every empty bottle to be transformedinto a valuable resource for the future (for example clothing) while increasingrecycling opportunities and ensuring only recyclable packaging is used at theVancouver 2010 Olympic Winter Games.
Coca-Colaand the Olympic Movement
The Coca-Cola Company has been associated with theOlympic Games since 1928 and is the longest continuous corporate supporter ofthe Olympic Movement. Through the Olympic Games, Coca-Cola encourages people tocreate their own path of "positivity" in everyday life by believingthat anything is possible. The Company's sponsorship supports National OlympicCommittees in more than 200 countries to help athletes train and compete.
Coca-Colain Canada
The Coca-Cola Company is the world's largest beveragecompany. In Canada, the Company is represented by its subsidiary, Coca-ColaLtd. (Coca-Cola in Canada). Coca-Cola is Canada's largest beverage company.Coca-Cola in Canada markets three of Canada's top nonalcoholic sparklingbeverage brands, Coca-Cola, Diet Coke and Sprite, and the leading ready-to-drinktea: Nestea. In addition, our subsidiary is the largest juice and juice drinkscompany with Minute Maid, Five Alive and Fruitopia. The Company also marketsDASANI, PowerAde and other hot and cold beverages.
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