Rugby World Cup Limited has announced the appointment of Coca-Cola as the Official Tournament Supplier of Non-Alcoholic Beverages for Rugby World Cup 2011 in New Zealand.
The world’s leading soft beverage producer will provide Rugby’s showcase Tournament with its winning range of soft drinks to refresh fans, while supplying all 20 participating teams with water and its leading sports drink Powerade.
The announcement extends Coca-Cola’s long association with the world’s third largest single sports event that stretches back to Rugby World Cup 1995 in South Africa and underlines Coca-Cola’s commitment to the promotion and development of Rugby worldwide.
Rugby World Cup Limited Chairman Bernard Lapasset said: "Rugby World Cup Limited is delighted that Coca-Cola has joined the impressive portfolio of sponsors and suppliers for Rugby World Cup 2011. The extension of this special partnership with one of the world’s most recognisable brands further enhances the enormous prestige and attraction of Rugby World Cup in the global market place."
"We look forward to working closely with Coca-Cola to promote Rugby around the world as the global sporting community counts down to the start of Rugby World Cup 2011 in just under a year’s time and a Tournament that looks set to position Rugby in new markets around the world, reaching out to new communities and audiences."
Coca-Cola Oceania Consumer & Commercial Manager, Bruce Weston said: "Coca-Cola is incredibly excited to be involved with the third largest sporting event on the globe. Our Official Tournament Supplier role provides a huge opportunity to activate Rugby World Cup 2011 with customers and millions of Rugby fans around the world."
"With planning already underway, we hope to make this our biggest Rugby World Cup ever. Stay tuned for our plans for Powerade and Coca-Cola. We’re looking forward to adding a refreshing sparkle to Rugby World Cup 2011 fever."
The announcement of Coca-Cola as an Official Supplier adds to the multi-national flavour of commercial partners for Rugby’s showcase tournament. The inventory comprises: Emirates Airline, MasterCard, Heineken, ANZ and DHL as Rugby World Cup 2011 Worldwide Partners; Brancott Estate and Toshiba as Official Sponsors; Licensing in Motion and RTH as Master Licencees; Canterbury as Official Sportswear Supplier; Gilbert Rugby as the Official Ball Supplier; Russell McVeagh as Official Law Firm and KPMG as Official Tournament Supplier of accounting and tax advisory services.
For more information, please email Dominic Rumbles at dominic.rumbles@irb.com
As a service to our readers, Around the Rings will provide verbatim texts of selected press releases issued by Olympic-related organizations, federations, businesses and sponsors.
These press releases appear as sent to Around the Rings and are not edited for spelling, grammar or punctuation.
Your complete source of news about the Olympics is www.aroundtherings.com, for subscribers only.
Últimas Noticias
Sinner-Alcaraz, the duel that came to succeed the three phenomenons
Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024
She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.
Rugby 7s: the best player of 2023 would only play the medal match in Paris
Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years
The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”
The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.
