The international tourism industry has given a strong endorsement to the Azerbaijani capital, Baku – and its Olympic Bid – with the recent arrival of six luxury hotel chains in the city.
The Jumeirah Bilgah Beach Hotel close to Baku is the latest to be formally opened by the country’s President Ilham Aliyev – and this year will see the opening of three more five-star hotels, the Marriott, Four Seasons and Fairmont, within the city itself.
In addition, the past 12 months in Baku has seen the opening of five-star hotels belonging to the Hilton, Sheraton, Hyatt, Kempinski and Radisson chains.
Konul Nurullayeva, CEO of the Baku 2020 Bid Committee, said: "Baku is one of the world’s best-kept secrets. Visitors to Baku are always taken by surprise by its beauty and its friendliness."
Nurullayeva continued: "Baku is the perfect blend of old and new, a cultural crossroads. The Old City at the heart of Baku – a UNESCO World Heritage Site – sits alongside modern, state-of-the-art architectural marvels. Baku is an outward-looking high-tech city, fast becoming a global meeting place."
"Our Olympic Bid is part of a wider process of transforming Baku into a world-class destination, with first-class business, technology and sports facilities, as well as hotels, museums and art collections, universities and all the infrastructure that comes with them."
"With the Olympic Movement, together we can reinforce and continue the positive social, economic and infrastructural changes that have already taken place in Baku and Azerbaijan over the past two decades since independence."
In addition to its thriving and expanding economy, Baku is boosting its tourism sector to position itself as a world-class destination for visitors from around the globe. The growth of the luxury hotel industry in the city demonstrate that investors have great faith in the country’s tourism potential.
Nurullayeva concluded: "Bringing the Olympic Games to Baku will bring together thousands of visitors and hundreds of sportsmen and women. We hope to be able to offer them a warm and generous welcome, but we are already confident that visitors to our beautiful country will have a fantastic experience in the meantime, not least in our fabulous new hotels."
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