Madrid, 25 Mar The ACB basketball takes a giant step forward in Latin America. From being present on television in three countries to 21 thanks to an agreement with ESPN, the Disney television platform, which will broadcast the Endesa League, the Copa del Rey and the Endesa Super Cup during this season and the next two, as EFE learned from sources from the club association. ESPN, which is also the partner of Spanish football in the United States, will host all the matches of the three main Spanish basketball competitions in 21 Latin American countries, which will be broadcast entirely on its digital platform Star+, and will offer one or more matches weekly on its linear television channels in the market Latin American. The agreement will bring the CPF to Argentina, Bolivia, Brazil, Chile, Colombia, Dominican Republic, Ecuador, French Guyana, Guyana, Paraguay, Peru, Suriname, Uruguay, Venezuela, Guatemala, Honduras, Nicaragua, El Salvador, Costa Rica, Panama, Belize and three other autonomous territories. With this addition, Spanish basketball now reaches 141 countries, from all continents except Oceania. This is a substantial increase in dissemination for the ACB in Latin America, where it reached an agreement with Sky several seasons ago that it concluded, and until now it had individual agreements in only three countries: in Mexico with TVC Deportes, in Argentina with DeporTV and in Venezuela with Inter. All three remain, and the last two will coincide with ESPN, since they are not exclusive. Now, Spanish basketball expands its footprint on Latin American screens and also its turnover. With ESPN, the CPF triples its revenues from Latin America, as EFE learned, and the amount also improves what it received from the global agreement it previously had for the entire region. “The ACB maintains a strong link with Latin American basketball, which is at the forefront of our internationalization goals. This agreement with ESPN provides us with optimal dissemination throughout the region,” says the director general of the CPF, José Miguel Calleja. On the Disney network, which Calleja highlights as “the leading sports platform” in the region, Spanish basketball will have “the possibility of developing a project in the medium and long term”, according to the ACB executive. In addition to the broadcast of the matches are contents such as the weekly program 'El Quinto Cuarto' that the association of spanish basketball clubs produces in Spanish and English for all its international television partners, and an audiovisual content service that includes reports and replays of the best moments of each day. LATIN AMERICA, STRATEGIC TERRITORY Latin America has long been a strategic territory for the ACB, which has about twenty players from the region playing the championship right now. Among them, the nation most represented is Brazil, with five players: Marcelinho Huertas (Lenovo Tenerife), Vitor Benite (Sao Paulo Burgos), Rafa Luz (Surne Bilbao), Augusto Lima (UCAM Murcia) and Leo Meindl (Urbas Fuenlabrada). Argentina is also well represented, with Nico Laprovittola (Barça), Nico Brussino (Gran Canaria), Mateo Díaz (Breogán River), Fernando Zurbrigen (Monbús Obradoiro) and Urbas Fuenlabrada youth player Juan Fernández. Since 2018, the ACB has recognized the best Latin American player in the competition in an award that it awards together with the EFE Agency. The first edition distinguished Laprovittola for his performance at Joventut in the 2018-19 season, while the last two have gone to Huertas for his great seasons as helmsman of Tenerife. CHIEF 1011340 mam/og
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