As the world’s cycling elite is gathered in Copenhagen at the UCI Road Worlld Championships 2011, a film on Copenhagener's love of bicycles is awarded at international film festivals in USA and Brazil.
The film WE LOVE BIKES was made on the occasion of the UCI Road World Championships 2011 which are taking place in Copenhagen right now. For the first time ever, the Road World Championships are running in the centre of a capital, as the city of Copenhagen has closed down central streets and boulevards to give way to the world’s cycling elite and a city bike festival.
This gives the world a chance to see the spectacular and world known Copenhagen bicycle culture. In WE LOVE BIKES a young man walks around Copenhagen and hugs strangers passing on bicycles. After 187 hugs he has embraced the diverse bicycle culture in Copenhagen with a very untraditional usage of bicycles; cargo bikes with children, biking coffee bars, smoothie bars on two wheels with pedal power blenders.
http://www.youtube.com/watch?v=fiLFHKTz6yA
A hit on the internet
The American U.S. International Film & Video Festival and Tour Film Brazil International have awarded "We love bikes". The Brazilian prize is meant for films that helps people get a wider view of the world
"We love bikes" was premiered last year at the UCI Road World Championships in Melbourne, Australia. Since then, "We love bikes" has been showed at tourist sites online and on youtube, where more than 40.000 viewers have watched the young man hugging his way through Copenhagen.
A total of 4 awards
"We love bikes" already has two awards and now holds a total of four international film awards. Earlier this year it won awards at the international tourist film festival ’Tourfilm Riga 2011’ and the Das Goldene Stadttor (The Golden city Gate), Erster Preis, Events, at the ITB fair in Berlin.
The film is produced by Wonderful Copenhagen’s Film and News production in collaboration with Cycling World, Sport Event Denmark and Wonderful Copenhagen, and is financed by Branding fond Denmark under The Danish Ministry of Economics and Business Affairs.
Car free city full of bike tourists
Copenhagen is already full of local and foreign spectators to the World Championship which started this morning and will last for six days. Especially neighboring Norway seems to be strongly represented among the guests.
When the time trials in Copenhagen are over for the day, the bike loving Copenhageners will take advantage of the city closure to put on a big public party in the streets of their capital. For the citizens and the tourists there will be music, arts, food and parties in the streets, including several big free concerts in the city arranged by the team behind the famous Roskilde Festival.
Around the city, as well as in Rudersdal where the road races are taking place Thursday till Sunday, bike related activities such as ‘Pimp your own bike’, bike theatre, water biking, Donate your bike to Africa, urban biking, BMX and the official Bike Parade etc. will be part of the street life.
The UCI Bike City Copenhagen
The UCI Road World Championships 2011 event are part of the Bike City Copenhagen project (BCC), which HRH Crown Prince Frederik is protector for. Copenhagen is the only city in the world, which has been appointed Bike City by the UCI by now and between 2008 and 2011, Copenhagen is hosting 6 major international cycling events.
Beyond the above event, the package includes among others the World BMX Championships 2011. Behind BCC (Bike City Copenhagen) stand as strong partners as the Danish Cycling Federation, Sport Event Denmark, The City of Copenhagen, the Municipality of Rudersdal, the Municipality of Ballerup, the Capital Region of Copenhagen and Wonderful Copenhagen.
The UCI Road World Championships will take place 19 – 25 September 2011 in Copenhagen/Rudersdal.
For more information, visit: www.copenhagen2011.dk.
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