Urban Beach Club an Olympic Must

(ATR) If there were gold medals for hospitality houses, the Dutch would be on top of the podium, time and time again.

(ATR) If there were gold medals for hospitality houses, the Dutch would be on top of the podium, time and time again.

Founders of the hospitality house concept in Barcelona 1992, Holland Heineken House celebrates its 13th Olympic appearance in Rio. With an urban beach club theme - it meets all expectations of being the place to party at the Games.

Set across 9,000 square meters in a sports club, the heart of the venue is a big pool with an even bigger television screen meaning guests can cool off from the Rio heat while watching the Olympics – and drinking Heineken of course. There is also on-site beach volleyball and street soccer and surf and SUP clinics are run at nearby Ipanema beach.

The House welcomes 4,000 guests daily and while many come to enjoy the daily activities, after dark is when the party gets started – and the Dutch sure know how to party.

Each evening, athletes who have won medals are honored in a unique celebration that has become highly regarded in Olympic circles. Crowds of fans pack into the nightclub section of the House, and welcome the Netherlands’ newest Olympic heroes with music, dancing and the all-important laying of the engraved plaque in "Legendary Lane."

Top Dutch DJs then take center stage with the orange-clad masses partying until the early morning.

"Anyone can throw a party," Heineken House spokesperson Bjorn Trowery said.

"We are all about finding the little key differences to make ours the best. We really think we have done it here. It has been three and half years in the planning and we think we have the best venue."

While famous for its late night parties, the House also has a strong focus on healthy eating and responsible drinking.

"We decided to ask Dutch athletes what they like to eat, and it is really popular – people really like being able to eat what athletes eat." Trowery said.

The result is a menu of yogurts that a group of Dutch Olympians have designed to be exactly what they would eat. The House also promotes for the first time a concept called "This one’s on us" – a water glass designed to sit snugly over the top of a Heineken bottle to remind party goers to have a drink of water between every alcoholic drink.

With so many hospitality houses to choose from in Rio, Heineken House is a stand-out.

From the 15,000 imported orange tulips to the cup holders designed to hold your beer so you can clap and not spill a drop – they have truly thought of everything.

A visit to Holland Heineken House is an Olympic must.

Written by Alice Wheeler in Rio de Janeiro.

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