Tokyo 2020 Tier One Sponsorship Drive Nears End

(ATR) Five years out from the Games, Olympic organizers are close to completing the top-tier sponsorship program after signing their ninth domestic partner.

While there are no fixed number of gold partners – tier one – targeted, ATR understands that Games chiefs may only be seeking to fill two or three more categories. More than 12 would appear to diminish the exclusivity of the

sponsorships.

On Wednesday, Nomura came on board as the latest sponsor in a wave of deals announced in the past three months. It fills the securities category.

Tokyo 2020 now seems firmly on target to rake in more than $1.3 billion from domestic sponsors.

Welcoming the deal today, Tokyo 2020 president Yoshiro Mori said: "Naturally, I look forward to the support that Nomura will provide as a Tokyo 2020 gold partner, but I also hope that the company will continue the vital role it is playing in the securities market, which forms the foundation of the Japanese economy."

Nomura Group CEO Koji Nagai said the Olympics provides significant economic benefits to host countries.

"We see the Tokyo 2020 Games as the perfect opportunity to revitalize the Japanese economy," he said.

"By supporting athletes aiming for their personal best and companies adapting to a changing environment, we hope to contribute to the success of the Tokyo 2020 Games while fostering economic growth and social development in Japan."

Nomura was unveiled a week after a trio of partner deals were announced – JX Nippon Oil & Energy, followed by Nippon Life Insurance and Tokio Marine & Nichido, joined the roster of Tokyo Olympic sponsors.

Three deals also came in February – Canon, NEC and Fujitsu became gold partners, while Asahi Breweries and Nippon Telegraph and Telephone Corp inked domestic sponsorships in January.

Reported by Mark Bisson

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