Concacaf and Qatar Airways agree to multi-year Confederation-wide partnership

Concacaf and Qatar Airways agree to multi-year Confederation-wide partnership

Salesforce Partners With Team USA, The LA28 Olympic and Paralympic Games and NBCUniversal

NABISCO Announces Sponsorship Of Team USA Ahead Of Olympic And Paralympic Games Tokyo 2020 With "Snack Together. Win Together."

U.S. Skiers Have Something to Smile About - Sponsor Spotlight

Also: KT Tape and USA Diving ink partnership; Skateboard GB teams up with Habito on two fronts.

World Sailing announces the extension of its partnership with Rolex

The IPC and Coca-Cola Company announce Worldwide Paralympic Partnership

Coca-Cola Announces Layoffs -- Sponsor Spotlight

Also: Cyprus Olympic Committee athlete sponsorship program reaches it goal.

ATR EXTRA - Olympic Sports Sponsors Need Storytelling, Engagement

(ATR)  Sponsors who go deep will make powerful connections with consumers, says SportsEdTV chair Robert Mazzucchelli ... ATR Extra!

IAAF announces Wanda Group in landmark title sponsorship of Diamond League

Own the Podium Welcomes Scott Hutcheson and Andrea Shaw to Board of Directors

WBSC Premier12 new Sponsorships revealed, Ticket Sales set to launch for Super Round and Finals in Japan

Seiko Inks 10-Year Sponsorship Extension with IAAF

(ATR) Seiko renews its partnership with the world athletics body through 2029.

FEI and Horse Pilot Find the 'Right Fit' With New Apparel Sponsorship Agreement

IOC Keeping Limits on Athlete Sponsorship

(ATR) Thomas Bach tells athletes that they should take up their cause with NOCs or sport federations.

Lima 2019 Press Release - Gloria becomes latest Lima 2019 Official Sponsor

ICC Partners With GoDaddy As Official Sponsor Of The Men's Cricket World Cup 2019

Politics Not a Factor in IPC Malaysia Decision

(ATR) IPC president says stripping hosting rights for the 2019 Para Swimming Worlds was about a lack of inclusion.

Busy Marketing Month for Beijing 2022 -- Sponsor Spotlight

(ATR) Also: TOP sponsor Dow pulling its weight for the environment.

Golden 25: #19 -- Paralympics Leader Andrew Parsons

(ATR) Paralympic sport and sponsorship profiles are on the rise.

Tokyo Presents Budget Version Three

(ATR) The third version of the Tokyo 2020 budget looks similar 

IOC Extends Samsung Partnership

(ATR) Another TOP Sponsor of the IOC extends its arrangement through 2028.

LA 2028 Names Legends Sponsorhip Sales Agency for Olympic and Paralympic Games and Team USA

Presidential Candidate Berraf Vows to Unite ANOCA

(ATR) Around the Rings discusses a platform of restructuring and reforming ANOCA from Mustapha Berraf.

Tissot Possibly Extending Asian Games Partnership -- Sponsor Spotlight

(ATR) Also: Qatar Airways happy with sports marketing activation in 2018.

Asian Games Caps Qatar Airways Year in Sport Marketing

(ATR) The World Cup and Asian Games in Jakarta provided “unparalleled” reach for Qatar Airways.

Tissot CEO: 329 Days of Sport Event Sponsorship in 2018 -- Sponsor Spotlight

(ATR) Also: Allianz joins TOP Program, in a reported nine figure deal.

Allianz Becomes 14th TOP Sponsor for IOC

(ATR) German insurer Allianz agrees deal to join top-tier partnership program from 2021 to 2028.

Paris 2024 Signs First Premium Sponsor

(ATR) Games organizers inked a deal with Groupe BPCE, one year after Paris was awarded 2024 Olympics

Low Key Presence for McDonald's At Final Olympics

(ATR) McDonald's ends its four decade long partnership with the Olympics not with a bang, but with a whimper.