World Cup Cleats
Adidas released four cleat designs in celebration of the upcoming 2014 World Cup in Brazil.
The Adizero F50, Predator Lethal Zones, NitroCharge and 11Pro brands will feature special designs in Brazilian colors inspired by Carnival.
Leo Messi, Gareth Bale, Mesut Özil, Dani Alves, Oscar, Xavi, Karim Benzema, Bastian Schweinsteiger, Jozy Altidore, Omar Gonzalez and Graham Zusi will debut the collection by wearing the cleats in upcoming matches.
"Brazil is a country rooted in rich soccer tradition, inspired by high energy, bright colors and lively spirit," said Ernesto Bruce, director of soccer, adidas America in a statment.
"The Samba Collection captures Brazil’s unique character and brings an explosion of color to the field that players and fans won’t be able to miss."
COC to appear in Stores
The Canadian Olympic Committee signed an agreement with Canada Tire to feature COC collections in boutiques and Canada Tire stores across Canada.
The eight-year agreement will see Olympic apparel on sale in Sport Check’s and Canada Tire stores in non-Olympic years.
"Olympic gear is always difficult in non-Olympic years, but this new retail deal will keep sales from slowing too dramatically in between Olympic Games," said COC CEO Chris Overholt to the Toronto Star.
Slovak Sochi Sponsor
Slovak Telekom will sponsor Team Slovakia during the Sochi Olympics.
Slovak Telekom previously was a partner during the London Olympics, where it provided Slovak fans with a space at the Magio Beach installation.
Sochi Protein Drink
Core Power is the "Official Protein Drink" of the Sochi 2014 Winter Olympics.
The company announced the distinction on their website, while promoting special limited edition Sochi 2014 bottles here.
Media Watch
…The Associated Press reports that Rio is looking to secure $1.5 Billion in sponsorship money to make up for a lack of public funds for the Olympics.
…Zico Coconut water is sending a lucky fan and their friend to the Sochi Olympics to meet Olympic Champion Julia Mancuso.
Written byAaron Bauer.
For general comments or questions,click here.
20 Years at #1:Your best source of news about the Olympics isAroundTheRings.com, for subscribers only.
Últimas Noticias
Sinner-Alcaraz, the duel that came to succeed the three phenomenons
Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024
She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.
Rugby 7s: the best player of 2023 would only play the medal match in Paris
Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years
The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”
The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.
