Lo que hará la FCF con los $10 millones que recibirá anualmente tras renovar su contrato de indumentaria

Planificación para el torneo de tercera división, así como el apoyo a la selección Colombia femenina, serán las inversiones de la Fedefútbol de acá a 2030

El millonario contrato entre Adidas y la Federación Colombiana de Fútbol que va hasta el 2030

La empresa de indumentaria deportiva realizará un adelanto y parte del dinero irá destinado a los clubes colombianos

Cómo las nuevas generaciones impulsan la transición hacia la sostenibilidad y la conciencia ecológica

El cambio de mentalidad sobre el consumo, el comercio justo y el maltrato animal en el universo de la moda es impulsado por la generación Z. Un ciclo de podcast cuenta diferentes iniciativas

Cómo las empresas contribuyen en la búsqueda de un mundo más sostenible

La necesidad de transitar un camino más justo y sostenible inspiró un ciclo de podcast pensado para conocer mejor la problemática ambiental y las múltiples soluciones que están al alcance de todos. La iniciativa fue desarrollada por adidas, en el marco de su compromiso para eliminar los desechos plásticos, contribuir al medioambiente y generar conciencia

Adidas venderá Reebok a la estadounidense Authentic Brands Group

Inspirada en la que usó el primer equipo campeón del mundo, Boca presentó una nueva camiseta suplente: la innovación con el escudo

Los juveniles xeneizes posaron con la nueva indumentaria que vuelve al color gris como base luego de 11 años, en el recordado elenco bicampeón de América de 2001

Trabajo esclavo y contrabando desde Brasil: así operan las mafias que venden ropa trucha de lujo en la Ciudad de Buenos Aires

Una investigación reveló una inquietante ruta desde la frontera de Misiones hasta Buenos Aires con compras de quintas y logos de grandes marcas estampados a último momento

Kevin Roberts, 61, Conference Moderator and Journalist - Conferences & Conventions

(ATR) Roberts founded SportBusiness and became known for moderating conferences worldwide.

Esports the Focus of Two Upcoming Events - Conferences & Conventions

Also: Latest on Host City 2020 from its conference director; SportsPro OTT Summit; Global Sports Week Paris 

Global Sports Week Adds Partner - Conferences & Conventions

Also: GEES20 will be a hybrid event later this month; The SportsPro OTT Summit event platform is now live

USA Climbing Welcomes Kelly Feilke As New Vice President of Marketing, Communications & Development

World Rugby Extends MasterCard Partnership -- Sponsor Spotlight

(ATR) Also: ITF announces Davis and Fed Cup changes; AIBA links up with Adidas for World Championships

AIBA Announces Sponsorship Agreement with Adidas for the 2017 World Boxing Championships in Hamburg

The tournament will take place from Aug. 25 to Sept. 2 at the city’s Sporthalle arena. 

FIFA Lands Hisense for Russia World Cup -- Sponsor Spotlight

(ATR) Also: USOC and KT Tape continue partnership through Tokyo; Adidas to debut new USA Rugby kits.

LA 2024 Bid Adviser to Speak at The Academy -- Conferences and Conventions

(ATR) Also: BT Sport Awards Leading Sport Organizations; World Sport Events and Tourism Summit Heads to China

USA Rugby to Partner with Adidas in New Multi-Year Agreement

International athletic apparel leader to become official outfitter of USA Rugby National Teams and representative sides.

TTOC Signs With PUMA

As it strives for Olympic gold the Trinidad and Tobago Olympic Team will wear PUMA kit.

adidas and DFB extend partnership until 2022

One of the longest and most successful partnerships in sport continues: Today, the German Football Association (DFB) and adidas officially announced the extension of their long-term partnership. DFB President Reinhard Grindel and Herbert Hainer, CEO of the adidas Group, confirmed in Paris that adidas will remain the Official Supplier of the world's largest sports federation until 2022.

adidas Group launches new Sustainability Strategy; publishes 2015 Sustainability Progress Report

Today, the adidas Group launches its Sustainability Strategy 'Sport needs a space' as part of its 2015 Sustainability Progress Report.

Adidas Continues to Monitor IAAF Fallout - Sponsor Spotlight

(ATR) Also: Tokyo 2020 adds yet another domestic sponsor; USA Sevens tournament gets title sponsor.

Boxing Brings On Partner to Grow Sport -- Sponsor Spotlight

(ATR) Also: Adidas reconsiders IAAF sponsorship; Tokyo 2020 brings on Panasonic chief; Visa adds exec.

UPDATED - Adidas Seeks to Cut Ties with IAAF

(ATR) Adidas is reportedly ending IAAF sponsorship four years early in wake of Russian doping scandal... Dentsu backs IAAF

First Olympic Marketing Seminar of 2016 Concludes -- Sponsor Spotlight

(ATR) Also; Coke consolidates marketing plan; adidas AG chooses new CEO; KT Tape signs deal with Team USA.

Kasper Rorsted to Succeed Herbert Hainer as CEO of Adidas AG

Kasper Rorsted appointed ordinary member of the EB and effective October 1, 2016 as CEO of adidas AG

Golden 25 - #15 - FIFA Sponsors

(ATR) FIFA’s crisis is impacting sponsors and revenues but a new president and reforms are on the horizon.

FIFA Sponsors Urge Reforms -- Sponsor Spotlight

(ATR) FIFA sponsors pen open letter to FIFA; USOC and Dentsu sign cooperation agreement through 2020.

Open Letter to the FIFA Executive Committee

As sponsors and long-time supporters of football at every level, AB InBev, adidas, The Coca-Cola Company, McDonald’s and Visa all want to see FIFA effectively resume its mission of developing the great sport of football around the world.

Golden Opportunities -- Business Never Stops

(ATR) This week: job opportunities from Sport Singapore and Adidas... the Right to Play Big Red Ball.

Tokyo 2020 Exploits Huge Appetite for Sponsorship -- Sponsor Spotlight

(ATR) Tokyo continues to rake in sponsors; BOA renews Adidas sponsorship; Pan Ams receive mat supplier.

Adidas Renews British Olympic Association Sponsorship

(ATR) The BOA inked an eight-year renewal of its partnership with the sportswear brand through the 2024 Olympics.