Phelps Becomes P&G Global Ambassador
Olympic swimming legend Michael Phelps is now the face of anti-dandruff shampoo Head & Shoulders, a brand of worldwide Olympic partner Procter & Gamble.
The deal will run through London 2012 and will feature the 14-time gold medalist in the company’s "Wash in Confidence" campaign.
"We are proud to welcome Michael on board for this exciting Olympic Games initiative, aimed at encouraging individuals all over the world to take part in life," said Lisa Jennings, Head & Shoulders global marketing director.
"Head & Shoulders helps people wash in confidence to help them succeed, and simultaneously washes out doubts and distractions that may hold them back."
Reuters reports that the deal will be lucrative for Phelps, bringing him a seven-figure sum.
Phelps lost a major endorsement deal with Kellogg’s in 2009 when pictures surfaced of him using marijuana.
Uzbekistan Olympic Team Dons ERKE Uniforms
Team Uzbekistan will wear uniforms provided by the sportswear company ERKE at the London 2012 Olympics.
The designs were presented to the country’s National Olympic Committee at the Museum of Olympic Glory in the Uzbek capital of Tashkent.
Oakley Releases Olympic Shades
The U.S. Olympic Committee and sun glass manufacturer Oakley are teaming up to release a Team USA eyewear collection.
The special edition glasses will have a Team USA mark etched on the lens and will come in four men’s designs and two women’s.
"This unique collection lets customers support and share the pride of Team USA, and it features the same advancedtechnologies that many Olympic and Paralympic athletes depend on for the most important performances of their careers," said Scott Bowers, Oakley's senior vice president of global marketing and brand development.
The glasses can be purchased online via Oakley or at Team USA Shop.
Olympic Torch Relay Garners Media Buzz
Using the media monitoring platform Repskan.com, the newspaper City Am is measuring media buzz around Olympic sponsors.
A leader board shows the results each week with last week’s media discussions spiking over the announcement of the 70-day torch relay throughout the United Kingdom.
The torch relay is sponsored by Coca-Cola, Lloyds TSB and Samsung.
Written by Ann Cantrell.
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