Moscow, 13 April 2011 – Sberbank of Russia, Sochi 2014National Partner , and Visa, a Worldwide Olympics Sponsor, have teamed up to launch a unique Visa credit card.
The new Sberbank Visa uses an innovative technology to create an animated 3D image. This unique technology has become available on the Russian market for the first time.
The card features the image of a Polar Bear, selected as a mascot for the first Russian Winter Olympics by public vote.
Sberbank Visa is expected to become one the best bank card products in Russia, with a flexible credit limit between RUB 20,000 and 500,000, established individually for each client, a grace period of up to 50 calendar days and an attractive interest rate. Cardholders will be able to manage their accounts and make loan repayments using Sberbank’s remote services, including Mobile Banking and Sberbank Online. They will also enjoy a 24/7 banking service from the Sberbank Call Center.
‘As a partner of Sochi 2014, we have great expectations and lay special emphasis on our products and services. We are doing our best to make our product offers interesting for different target audiences so that we involve as many our fellow citizens as we can with the Olympics. We are using innovative approaches in developing our new products. The new 3D Sberbank Visa is a perfect example of an innovative product for the most innovative Olympics in history,’ says Stanislav Kuznetsov, Sberbank’s Deputy Chairman of the Board.
‘Visa, a Worldwide Olympics Sponsor since 1986, is the official exclusive payment system for the Sochi 2014 Olympics. We are proud of the fact that with our technologies Sberbank is able to offer unique Visa products to its Russian customers, turning a traditional banking product into a remarkable, state-of-the-art product complying with all the appropriate security standards,’ adds Steven Parker, General Manager for Visa Russia, CIS and SEE.
‘I believe that this new product from our Partners Visa and Sberbank will easily reach its audience. The 3D technology, employed for the first time in a banking product, comes as yet another testimony of our commitment to use the most innovative solutions during our preparations and during the Games,’ says Dmitry Chernyshenko, CEO and President of the Sochi 2014 Organizing Committee.
For more information, contact: media@sochi2014.com.
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