MONACO, 24 May 2011 - MP & Silva, a leading international sports media company, has been appointed by the International Baseball Federation (IBAF) as its exclusive international media advisor in a ground-breaking multi-year deal.
The five-year partnership will see IBAF and MP & Silva collaborate on worldwide distribution of all of the federation’s international team portfolio, including the Men’s Baseball World Cup, Women’s Baseball World Cup, The 18U World Championship, 16U World Championship, and also the inaugural 12U World Championship tournament that will take place in Taiwan this July.
IBAF and MP & Silva will build on the agency’s expertise to harness the immense popularity of baseball globally. The parties will work together to expand IBAF’s sponsorship portfolio and MP & Silva will provide strategic marketing consultancy and support services to further the sport’s exposure in the USA and the key Asian markets of Japan, Korea and Taiwan, in part through the identification of new IBAF formats that the two parties will develop commercially together.
The highlight of the 2011 IBAF season is the World Cup in Panama. The event is slated to include 16 competing teams and will be held in October.
Andrea Radrizzani, Group CEO, MP & Silva, said: "We are extremely honoured to be given this opportunity by IBAF to help extend the reach and popularity of baseball around the globe. The prospects for growth are very promising, in Central America and particularly in Asia and, in a strategic partnership with IBAF, we aim to develop a wider international base for this exciting sport and to engage baseball fans in Asia and other key markets more directly."
Riccardo Fraccari, President, International Baseball Federation, said: "We are pleased to announce our cooperation with MP & Silva and look forward to expanding the distribution and exposure for the sport together. We have millions of fans far and wide and with MP & Silva as our media advisor, we hope to share and foster this global passion for baseball with even more fans around the world."
For more information, contact: jasmine.goh@mpsilva.com.
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