ANOC Launches Commercial Rights RFP for ANOC World Beach Games

ANOC looks to maximise the potential of its new and exciting property.

The Association of National Olympic Committees (ANOC) today launched a Request for Proposal (RFP) from agencies interested in acquiring the commercial rights for the 2017 and 2019 ANOC World Beach Games as the Association looks to maximise the potential of its new and exciting property.

In accordance with the RFP, agencies have been invited to submit proposals to acquire the commercial rights for the ANOC World Beach Games and the ANOC WBG Digital Community, inclusive of sponsorship, broadcast rights, host broadcast production and servicing. Organisations may submit proposals for all of the commercial rights, inclusive of host broadcaster; just for the sponsorship and/or broadcast rights, exclusive of the host broadcaster; or just for the host broadcaster rights.

The inaugural, biennial ANOC World Beach Games – which is slated to take place in San Diego between 29 September and 9 October 2017 – will provide commercial partners with unrivalled opportunities to engage and connect with generations of young people around the world. The ANOC World Beach Games has been designed specifically to target young people and will look to capture their imagination through a mixture of exciting, youth-centric beach sports, music, entertainment, technology and cultural events. The ANOC WBG Digital Community will utilise the power of online and social media to establish a year-round global community where young people can interact and share content related to the ANOC World Beach Games. The ANOC WBG Digital Community will provide a permanent digital experience for each edition of the Games, hosting and distributing premium digital content across platforms to its global community.

Up to 5,000 athletes from all 206 NOCs will compete in around 20 non-Olympic events at the ANOC World Beach Games as ANOC looks to give IFs a chance to showcase their newest and most exhilarating offerings.

ANOC President Sheikh Ahmad Al-Fahad Al-Sabah said:

"This is a very important step in the advancement of the ANOC World Beach Games. We know that there is significant interest among potential sponsors and broadcasters around the world to partner with us and join us on this very exciting journey. We look forward to partnering with an agency or agencies to help us with allocating the commercial rights in order to ensure that we maximise the opportunities available.

"The ANOC World Beach Games will be something completely new compared to what many people have seen before from a multi-sport event. We live in an ever-changing world and so it is important that we evolve and adapt to reflect that. Sport, culture and entertainment are all closely linked and are all excellent vehicles for uniting people from around the world.

"We have no doubt that the ANOC World Beach Games will add real value to the international sports calendar and provide NOCs and IFs with an innovative way of engaging with young people and showcasing their athletes. San Diego’s beautiful, world-famous beaches will be the perfect backdrop for amazing sporting performances in 2017."

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