UNHCR will relieve Unicef in the Barcelona shirt

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Barcelona, 24 Mar The logo of the United Nations Refugee Agency (UNHCR) will highlight Unicef on the Barcelona jersey and for the next four seasons it will wear on the back of the jacket of the first men's and women's football team, as well as the Barça Genuine Foundation squad. As reported on Thursday, the Barça club, as of July 1, 2022, the UNHCR logo will be placed under the bib number where Unicef now appears, which since 2006 had been present on the shirt of the first Barcelona football team. This is one of the agreements for the next four seasons that the Barça Foundation has reached with UNHCR and the Spanish committee of this United Nations agency in Spain. In addition to showing off the UNHCR logo on its zamarra, Barça is committed to making a cash contribution of 400,000 euros for the development of projects, in addition to a donation in kind of sports equipment valued by the club at €100,000 per season. In addition, the Barça club will lend the technical expertise of its foundation's specialists in sports methodology to this United Nations agency. Speaking to EFE, the Director-General of the Barça Foundation, Marta Segú, was “proud” of the journey taken over the past 16 years together with Unicef, the UN agency that works to defend children's rights, with which, in her opinion, they have achieved “magnificent results”. According to Segú, the partnership with UNHCR, which is “a very natural evolution” of the agreement with Unicef, aims to focus on refugees, especially refugee girls, boys and young people. Barcelona confirmed the partnership with UNHCR a few days after closing the sponsorship agreement with Spotify, which will become the club's main sponsor and its logo will appear on the front of the men's and women's first team shirts. In this regard, the general director of the Barça Foundation assured that the multinational company dedicated to streaming music also wanted a solidarity logo to appear in the Barcelona zamarra. “We inform you that the agreement with Unicef was ending in June and that next season another solidarity logo would enter. When we confirmed that it would be UNHCR, they were delighted because it is a way of giving visibility to this agency and the work it does,” Segú said. Barcelona and UNHCR plan to give full details of an agreement, which Segú described as “very fast, in the coming weeks.