Barcelona, 15 Mar FC Barcelona announced on Tuesday that it has closed a sponsorship agreement with Spotify for the fronts of the men's and women's first team jersey, training clothing and 'title rights' of the Camp Nou, which amounts, as EFE has learned from sources close to the negotiation, to 70 million euros per year for four years, counting the variables for sports performance. The agreement with the Swedish multinational dedicated to the world of music was approved during the regular meeting of Joan Laporta's board of directors held at the Camp Nou offices. As announced by the club, Spotify will appear on the front of the men's and women's first team jersey, starting in the 2022-23 season. In addition, the Swedish company becomes the 'title partner' of the stadium, which will change its name to Spotify Camp Nou. As reported by the Barça entity, FC Barcelona and Spotify will now work “to use the stadium's audiovisual media and spaces to present and amplify the works of the different artists and connect them with Barça's global audiences through television.” Thus, from July 1, 2022 Spotify will succeed Rakuten as the main sponsor of the barça club. In any case, the alliance between the two entities will still have to overcome one final obstacle if it is to be effective. The Laporta Board will have to present the agreement to an Extraordinary Meeting of Commitment Partners to be held on April 3, so that it can give the go-ahead to the operation. The president of FC Barcelona, Joan Laporta, described an alliance as a “pioneer” that will allow the club to continue to bring the club closer to its fans and make them feel, even more, part of the Barça family through unique experiences that will combine entertainment and football, making it possible for them to reach, at the same time, a greater number of people throughout the world”. For Alex Norström, commercial director of Freemium, Spotify, stressed that, starting in July, this collaboration “will provide a global stage for artists, creators, players and fans at the new Spotify Camp Nou”. “We are thrilled to create nine opportunities to connect with FC Barcelona fans around the world,” Norström concluded. CHIEF gmh/arh
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