PR 7 - FINA launches new website to reach more Aquatic fans worldwide

FINA is thrilled to launch a brand new website which has been developed in close coordination with Pulselive, FINA’s digital partner.

This first major digital reform will enable FINA to engage further with the ever-growing Aquatics fan community around the globe in a more efficient manner and it has the ambition to create new sponsorship and commercial opportunities.

Pulselive, whose clients include the Premier League and World Rugby, provide digital solutions to some of the biggest sports organisations in the world. Building upon the re-created FINA website, this is the first of several endeavors for the Pulselive/FINA partnership.

The objectives of this new platform are to become the first global digital access point for aquatic sport fans and increase the visibility and relevance of the FINA events throughout a busy yearly calendar.

The navigation as well as the design are highly improved and an emphasis was put on the personal user experience so that accessibility to basic content such as results, scores and ranking, is facilitated. A strong focus on data, athletes and results was given when planning. In addition, the following innovations will be available:

Full revised interface usability compatible with any device and screen Result and athlete sections completely revamped with more data and information available (i.e. comprehensive athlete biographies) Enhanced user experience thanks to the catchy design and room for videos and photos fully integrated in the platformEnthusiastic about the exciting project, FINA President Julio C. Maglione said: "FINA is proud to reveal the new website that has been in the works for many months. It is a powerful communication tool and a platform entirely dedicated to the aquatics community to support it and maximize cooperation."

"With this platform, we reinforce FINA’s digital brand awareness and reputation in the sports world and we position this new tool as the primary source of information for FINA’s six disciplines for our various audiences: the fans, the media, our 209 NFs, the athletes and their coaches and finally the FINA Family."

"We are certain that the catchy looks & feel and the information relevance will be appreciated by the users," he concluded.

Pulselive’s Managing Director, Wyndham Richardson stated: "We are excited to be working in partnership with FINA and supporting their efforts in growing the global aquatics community. Collaboratively creating best-in-class digital experiences for fans to engage and re-immerse themselves in the world of aquatics is on the forefront of our mission to creating experiences sports fans can’t live without."

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