GUANGZHOU, China - May 19, 2009 - The 16th Asian Games (www.gz2010.cn/en), part of the worldwide Olympic movement and governed by the Olympic Council of Asia has unveiled its official Pictograms and logos of the Asian Games Culture Event as well as the Environment and Volunteers for the 16th Asian Games.
The Pictograms and logos of the Asian Games Culture Event as well as the Environment and Volunteers are important basic visual elements of the image and look of the Games. Taken together with the Games' Emblem and Mascots they constitute the Games Visual Identity.
The Pictograms have various practical functions and serve as important carriers of the Games' vision and the host country's culture. The Pictograms for Guangzhou 2010 were inspired by the Asian Games Flame - the 56 flames representing the Games’ 56 sports.
The Logo of the Asian Games Culture Event, which involves elements of the Lingnan culture in terms of shape and color, is inspired by facial makeup of the Guangdong Opera. The Logo for the Environment is a green leaf in the shape of a smile that irrevocably connects Man and Heaven.
The Logo for the Asian Games Volunteers combines love and personal service. All the symbols - which are easy to be identified, remembered and used - embody the Games' Vision of "Thrilling Games, Harmonious Asia" and an inspiring combination of the Lingnan culture and international design styles.
The solicitation for the Pictograms and logos was launched in September 2008. In addition to its public solicitation, GAGOC invited more than 10 well-known design institutions and advertising agencies throughout China to offer their Pictogram designs. GAGOC organized design review and evaluations prior to making additional design revisions.
These symbols and the Games' Vision, Emblem and Mascots will be used throughout the promotion, marketing and the Image & Look Project of the Guangzhou 2010 Asian Games.
About The 16th Asian Games
The 16th Asian Games (www.gz2010.cn/en) is approved and governed by the Olympic Council of Asia and will be held in “Flower City” of Guangzhou from November 12 - 27, 2010. More than 14,000 athletes from 45 countries and regions will compete in 42 sports. More than 10,000 accredited and non-accredited worldwide media are anticipated to cover the Games with more than three million spectators expected to attend.
For additional information:
Mr. Jeff Ruffolo
Executive Advisor - International Media
The 16th Asian Games
Guangzhou 2010
E-Mail: Ruffolopr@hotmail.com
Mobile (86) 1350 244 2900
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