Visa Changes Slogan
Worldwide Olympic sponsor Visa has changed its slogan from "Life Takes Visa" to "More people go with Visa."
The campaign debuted Monday. It emphasizes more security and convenience over cash and checks. It also encourages the use of debit cards and using Visa for everyday expenses.
Chief Marketing Officer Antonio Lucio says "It's not about spending more, it's about using Visa for those things that are important to you every day."
The new ad campaign will include television, print, digital, video feeds, and a microsite for advertising in the U.S. and Visa's international markets.
Greenwich Signs IT Contract for 2012
The Greenwich Council signed a $8.5 million seven-year contract for IT services to support the needs of the 2012 London Games. Greenwich is a host borough of the Olympics and Paralympics.
IT provider Logicalis will install and manage the network and supply consultancy services to Greenwich.
The contract includes the improvement and completion of a new local area network (LAN) and wide area network (WAN) that will provide for e-services.
"2012 will see a significant increase in demand for council services, and therefore we wanted an IT partner to help us meet this challenge," Councilor Peter Brooks said.
The deal calls for 10,000 employees over the next 12 to 18 months.
GE to Help Schools Prepare for London Olympics
GE will manage interactive workshops with schools in London, Amersham, Cornwall and Prestwick to help them prepare for the 2012 London Olympics.
GE is partnering with LOCOG to help schools participate in the 'Get Set' program, which will help students discover Olympic and Paralympic Values.
The workshop will help students plan activities and proposals activities and learn how to use them to join the 'Get Set' network.
Powerade Campaign Wins Award
Powerade's Innergear campaign that featured athletes participating in their sports naked won MCCA 'The Best Awards' for the 'Best Communication Campaign Featuring Sponsorship' Thursday.
The campaign featured photos of Team GB athletes and illustrated what the athletes put inside their bodies and how they prepared for the Beijing 2008 Olympic Games.
"Everyone is used to seeing athletes in competition or winning," Beth Allen, Powerade's Senior Brand Manager said.
"We wanted to give the consumer the chance to see the real make-up of an athlete celebrating the body and spirit and the hard work that goes into training for all athletes, whatever your level."
Powerade is a Coca-Cola product.
Written by Isia Reaves.
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