Samsung Smartphones at YOG; McDonald's Financial Report, Ambush Marketing

(ATR) Samsung smartphones contribute to Youth Olympics success ... McDonald’s releases August financial report, responds to ambush marketing ...

Samsung Smartphones Used at YOG

Samsung smartphones contributed to the success of the inaugural Youth Olympic Games in Singapore, IOC officials said.

The smartphones allowed athletes and officials stay connected during the Games by providing information such as schedules, competitionresults and highlights.

More than 5,000 athletes and officials received complimentary Samsung OmniaLITE smartphones during the 2010 Youth Olympics.

The Samsung smartphones featured concierge-style services and included applications with customized information and services for the Youth Olympics.

"Smartphones and advanced mobile technologies play a vital role in ensuring the operational success of global sporting events, including the first-ever Youth Olympic Games," Gilbert Felli, IOC official, said in a press release.

Samsung is a TOP sponsor of the Youth Olympics. The electronics giant also sponsored the Torch Relay.

McDonald’s Financial Report

TOP sponsor McDonald’s reported an increase in global comparable sales in August.

The Asia/Pacific, Middle East and Africa region reported an increase of 7.8 percent in global comparable sales. U.S. increased 4.6 percent, while Europe increased 2.2 percent

"We intend to continue our momentum by further enhancing the McDonald’s experience and giving customers even more reasons to visit.

McDonald’s Addresses Ambush Marketing

McDonald’s says the ambush marketing issue at the World Cup in South Africa was exaggerated, according to a Sportcal report.

"I havea relatively relaxed attitude to ambush marketing, although I do think the rights-holders owe the sponsors a duty of care," McDonald’s new global chief brand officer, Steve Easterbrook said.

Easterbrook said that FIFA did not act quickly. "They have to be vigilant on our behalf, and sometimes in South Africa they were not. Things were seen too late."

Ambush marketing was an issue in South Africa during the World Cup when more than 30 females wore dresses with the name a Dutch beer company. Anhaeuser-Busch was the official beer sponsor for the event.

McDonald’s also reportedly complained to the IOC when the restaurant Subway featured a commercial with Olympic medalist Michael Phelps before the 2010 Vancouver Winter Olympics. The commercial showed the gold medalist swimming across a map toward snow covered mountains and obviously, Vancouver.

USA Luge Keeps Sponsor

World Financial Group renewed its sponsorship of USA Luge through 2014. The financial services marketing company has sponsored the organization since 2007 by supporting its athletes.

"World Financial Group is proud to support USA Luge athletes as they pursue their personal best and represent our country in the fastest sport on ice," Joe DiPaola, WFG’s CEO said in a press release.

WFG also has sponsored some luge athletes individually.

Ludus Tours Partners with USA Teams

Ludus Tours has partnered with USA Weightlifting and Taekwondo ahead of the 2012 London Games.

The hospitality company will provide discounted custom packages to international locations, including London, for weightlifting and taekwondo. The company also will offer packages for taekwondo fans.

"With Ludus, we can give our fans and membership exclusive opportunities to follow our athletes in the highest levels of competition," David Askinas, USA Taekwondo CEO said in a press release.

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With reporting from Isia Reaves

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