(ATR) PyeongChang 2018 event organizers are utilizing the host city’s initials in their new slogan for the Games.
The PyeongChang Organizing Committee for the 2018 Olympic Games (POCOG) has chosen "Passion. Connected." as the signature slogan.
The primary message of "Passion. Connected." demonstrates the ability of Olympic sport to instill excitement in others while bringing them together at the same time, according to the organizing committee.
To accompany the signature slogan, POCOG created other slogans using the initials of the city. Examples include "People. Connected.", "Possibility. Connected." and "Peace. Connected.," all of which represent key values and initiatives the event organizers plan to promote.
The new slogan was announced at the 1,000 days-to-go celebration in Seoul, South Korea, attended by honorary ambassadors for the Games,committee members and spectators.
"Celebrating just 1000 days-to-go to the Games today, we've seen the connected passion of our citizens and are sure that it will help us to successfully stage Korea’s first Winter Games," POCOG president Yang-Ho Cho commented.
A global brand consultancy firm helped event organizers come up with the slogan. The organizers and firm received ideas and narrowed it down to a short list of candidates before deciding upon "Passion. Connected."
The slogan is reminiscient of the one used for the 2006 Winter Olympics in Torino, "Passion lives here."
Written by Kevin Nutley
20 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.
Últimas Noticias
Sinner-Alcaraz, the duel that came to succeed the three phenomenons
Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024
She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.
Rugby 7s: the best player of 2023 would only play the medal match in Paris
Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years
The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”
The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.
