“Peace and Sport” and Jaguar Sports Announce Partnership
MONACO 31/05/2007- “Peace and Sport” a worldwide Peace initiative based in Monaco under the High Patronage of His Serene Highness Prince Albert II and Jaguar Sports Corp., a new global sporting goods company, today announced a multi-million dollar partnership deal .
“Peace and Sport” will strive to incorporate the fundamental principles and the true value of sport in peace-building and global reconciliation initiatives around the world; involving Governments, International Sports Organizations and Private Businesses.
As an IOC member and a recognized sportsman competing in five Olympiads, Prince Albert II has constantly promoted the fundamental values of culture and peace conveyed through sport. Under His high Patronage “Peace and Sport”, will use its natural relationships with Governments, Sport Governance, and key companies to fund concrete projects on post conflict zones.
Since His reign, Prince Albert has become personally and profoundly involved in the search for sustainable Peace in the world. While in Beijing for the General Association of the International Sport Federations Assembly (GAISF), Prince Albert stated: “Even more than an Education, Sport is mixing people for a better understanding and thus contributes to a better World. Sport is finally just more than Sport, Sport can contribute to Peace.”
“Many bridges of hate and bitterness can be crossed because of sport,” says President Joel Bouzou, a leader of the World Olympians Association, as well as Secretary General of the UIPM, the international federation for Modern Pentathlon.” The rules and camaraderie learned on the playing field can actually bridge the gaps between warring communities and that is a powerful effect.” “Peace and Sport” programs are being planned in different parts of the world, including Asia, Africa and Haiti.
“Peace and Sport” is very happy to be associated with Jaguar Sport and its partners,” says Bouzou, “because our corporate missions are compatible from the foundation of each organization.”
Jaguar Sports Founder and Chairman Gary Koenig concurs saying, “Jaguar Sports Corp. is honored to be a founding partner in “Peace and Sport”. We believe that Monaco, as a neutral country, and Prince Albert II, as a peaceful world leader, will allow “Peace and Sport” to create initiatives around the globe with no political roadblocks.”
“Our company was founded on the Principle that sport can be an effective tool for sustainable peace,” says Tracy Mattes, Director of Marketing for Jaguar Sports Corp., “the partnership with “Peace and Sport” is a perfect fit.”
Another key aspect which makes this partnership a perfect union is Jaguar Sports’ commitment to sustainable development through a revolutionary eco-design. “Jaguar Sports has incorporated into its success strategy a technology for using recyclable materials to manufacture a wide variety of high performance sports gear and apparel in a green way” says Mattes.
“By uniting Jaguar Sports and its Strategic Partners together with “Peace and Sport” Mattes says “we are creating a powerful team whose collaborative efforts will succeed in showing the positive influence sport can have on all aspects of humanity.
“Peace and Sport” will involve role model Olympians to touch and attract the youth from conflict zones to sport, and show them that sport is more than just a game, that it can bring people together in Peace and Harmony.
Olympic Legend Bob Beamon, who sits on the Board of Directors for Jaguar Sports, says Olympians can be true ambassadors of Peace. “For me, the spirit of the Olympic Games represents the unity of all nations and mankind as one. Every four years, a special confluence of athletic harmony is displayed on the world stage for all of us to appreciate and enjoy. What better way to demonstrate the fundamentals of Peace.” “Peace and Sport” would like to ensure all people have the opportunity to experience this kind of peace and harmony in the world in which they live, and sports offers this opportunity to all.
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